Arcadia, the leading analytics platform for healthcare organizations

198% rise in the monthly organic traffic value, from $3,633 to $10,857 from July to October 2023.

Innovative data platform for healthcare organizations including healthcare providers and payers
Complex array of products and use cases
Led by an experienced management team of industry professionals
Venture backed and scaling quickly with most recent funding round of $125 million
Executive sponsor of engagement: SVP of Marketing

Background

Arcadia, the industry leader in healthcare analytics, aimed to boost its brand visibility and organic lead generation. In late 2022, they partnered with Nexus Marketing to enhance their SEO strategy with the goal of growing organic revenue generation and overall brand awareness, focusing on more than just search engine rankings. Initially, Arcadia had a presence on the first page for just four target keywords.

Engagement Activities

Nexus Marketing adopted a comprehensive SEO strategy to elevate Arcadia’s brand profile and nurture inbound leads. This entailed crafting specialized content that resonated with Arcadia’s audience, particularly in the competitive healthcare analytics sector.

Strategic SEO Implementation

In-depth keyword research to pinpoint valuable opportunities for Arcadia.
Creation and refinement of cornerstone content, focusing on key industry topics.
Holistic application of on-page and off-page SEO practices to boost Arcadia’s visibility and attract quality leads.

Impact

The collaborative efforts led to notable achievements:

600% increase in Page 1 keyword rankings, from 4 to 24 essential keywords since February 2023.
198% rise in the monthly organic traffic value, from $3,633 to $10,857 from July to October 2023.
Growing qualified leads generated via Nexus-optimized content.

What our customer is saying

“Partnering with Nexus Marketing has been a game-changer in our SEO and lead-generation efforts.

Their strategic approach has not only improved our search engine rankings but also significantly enhanced brand awareness and lead generation. The increased organic traffic is a huge benefit – what’s even better is that our content is attracting the right audience and converting them into valuable leads.”

Mike DoaneAssociate Marketing Director – Arcadia

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