Arcadia, the leading analytics platform for healthcare organizations

1,361% rise in the monthly organic traffic value, from $3,633 to $53,095 from July 2023 to March 2025.

Innovative data platform for healthcare organizations including healthcare providers and payers
Complex array of products and use cases
Led by an experienced management team of industry professionals
Venture backed and scaling quickly with most recent funding round of $125 million

Background

Arcadia, the industry leader in healthcare analytics, aimed to boost its brand visibility and organic lead generation. In late 2022, they partnered with Nexus Marketing to enhance their SEO strategy with the goal of growing organic revenue generation and overall brand awareness, focusing on more than just search engine rankings. Initially, Arcadia had a presence on the first page for just four target keywords.

Engagement Activities

Nexus Marketing adopted a comprehensive SEO strategy to elevate Arcadia’s brand profile and nurture inbound leads. This entailed crafting specialized content that resonated with Arcadia’s audience, particularly in the competitive healthcare analytics sector.

Engagement activities have included:

Creating high-impact pages that drive meaningful inbound traffic and qualified leads
- Example: This Nexus-created page was the top page (other than the homepage) for traffic across channels in 2024, with 5,300+ total sessions in the first 6 months of the year.
Writing and publishing off-site thought leadership content with external partners to effectively build authority to top priority pages on the Arcadia site
Performing a GEO (Generative Engine Optimization) Readiness Assessment to identify opportunities to improve Arcadia’s visibility in generative AI platforms

Strategic SEO Implementation

In-depth Keyword Research: Identifying high-value keywords relevant to Arcadia’s services and target audience.
Content Creation and Optimization: Developing and refining cornerstone content that addresses key industry topics, showcases Arcadia’s expertise, and resonates with potential clients.
Technical SEO Enhancements: Implementing on-page and off-page SEO best practices to improve website structure, load times, mobile responsiveness, and backlink profiles.
Analytics and Continuous Improvement: Monitoring performance metrics to refine strategies and ensure sustained growth.

Impact

The collaborative efforts led to notable achievements:

975% increase in Page 1 keyword rankings for target keywords, from 4 to 43 target keywords from February 2023 to March 2025.
1,361% rise in the monthly organic traffic value, from $3,633 to $53,095 from July 2023 to March 2025.
Growing qualified leads generated via Nexus-optimized content.

What our customer is saying

“Partnering with Nexus Marketing has been a game-changer in our SEO and lead-generation efforts.

Their strategic approach has not only improved our search engine rankings but also significantly enhanced brand awareness and lead generation. The increased organic traffic is a huge benefit – what’s even better is that our content is attracting the right audience and converting them into valuable leads.”

Mike DoaneAssociate Marketing Director–Arcadia

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