Double the Donation

May 2026

Double the Donation is the leading provider of matching gift automation software for nonprofits.

While they were already power users of HubSpot, they sought to move from a reactive “system of record” to a proactive “system of action” that could scale with their rapid growth.

By partnering with our RevOps team to audit and enhance their HubSpot environment, Double the Donation has seen a fundamental shift in how their sales and service teams execute.

Key Metrics

+17%

Projected YoY Revenue Growth

-65%

Reduction in Ticket Resolution Time

+11%

Increase in Avg. Closed-Won Deal Size

+697%

CRM Adoption Lift

The Challenge

In 2025, Double the Donation’s revenue growth was healthy but lacked a disciplined qualification framework.

Much of their closed-won revenue was concentrated in “Unscored” or “Unassigned” contacts. This indicated that while the team was winning business, they weren’t necessarily prioritizing the highest-value opportunities.

Service resolution times were also lagging, and CRM adoption across the broader organization was inconsistent, leading to data silos that hampered sustained growth.

The Strategy

Nexus Marketing worked with the Double the Donation team to implement a multi-hub enhancement strategy focused on Lead Scoring and Service Automation.

Lead Scoring Model: We built a custom ICP fit model to move the team away from reactive selling toward intentional prioritization.
Service Hub Overhaul: We re-engineered ticket routing and triage processes to eliminate bottlenecks in the support queue.
Platform-Wide Adoption: We implemented “system of record” requirements to ensure every call, email, and task was captured to provide leadership with clear visibility.

The Implementation

The heavy lifting of Double the Donation’s HubSpot enhancements involved a deep-cleaning of their existing properties and the deployment of advanced automation:

Custom ICP Scoring

Automated workflows now assign leads into High-Fit, Moderate-Fit, or Unassigned categories based on behavioral and firmographic data.

Automated Ticket Triage

Developed sophisticated routing rules in Service Hub that slashed manual handoffs.

CRM Discipline

Deployed required properties and activity-tracking dashboards to ensure 100% of sales activity is logged in real-time.

Key Metrics (2025 vs. 2026 YTD)

65% Reduction in Ticket Resolution Time: By re-engineering ticket routing and triage processes within Service Hub, the team reduced average close times from 6.1 days to just 2.1 days.
11% Increase in Average Won Deal Size: The implementation of a custom ICP-fit lead scoring model allowed the sales team to prioritize higher-value opportunities, raising the average deal size to $2,200.
697% CRM Adoption Lift: Through the deployment of “system of action” requirements, contact creation volume jumped from 10,302 to over 82,000, signaling that the platform is now fully embedded in the team’s daily execution.
17% Projected Revenue Growth: This trajectory is driven by shifting the sales focus toward scored, high-fit leads, ensuring that increased platform activity translates directly into commercial results.

What Our Client is Saying

Want to see these results with your HubSpot instance?

The Nexus Marketing team brings years of mission-driven experience and technical know-how that can transform your marketing, sales, and operations. As an official HubSpot Solutions Partner, our goal is to help more brands make the most of this powerful system.

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