Jitasa, professional service firm for nonprofits

51% Lead Growth YoY and a 62% Increase in Organic Traffic

Professional services firm focused on nonprofits of all sizes and types
Rapidly growing headcount (350+ team members) and client base (1500+ organizations)
Founder and employee owned
Executive sponsor of engagement: Chief Operating Officer
Multi-year engagement with Nexus Marketing

Background

Established in 2008, Jitasa has been delivering exceptional bookkeeping and accounting services tailored specifically for nonprofit organizations.

With a commitment to assist these organizations in focusing more on their mission and less on their financial management, Jitasa partnered with Nexus Marketing to expand their reach and lead generation online via SEO.

Engagement Activities

Jitasa and Nexus Marketing embarked on a journey to strengthen Jitasa’s online presence.

The strategy?

A blend of on-site content creation, ranking for high-value keywords, and building robust off-site partner posts to generate quality backlinks.

The objective was to increase thought leadership and drive more qualified leads to the Jitasa site via organic and referral sources.

Impact

A whopping 51% lead growth year over year, mainly attributed to the performance of the blog content.
An impressive 62% YoY increase in organic traffic, the majority of which came from net new traffic from blog content.
Successful ranking for 59 high-value keywords on the first page of search results.

What our customer is saying

“Nexus Marketing has been a game changer for us. Their strategic approach to SEO and content creation has driven more nonprofits to our services, leading to a remarkable increase in web traffic, keyword rankings, and leads. The growth we’ve seen since our collaboration began has far exceeded our expectations.”

Jon OsterburgChief Operating Officer – Jitasa

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