744% Increase in organic traffic in year one and organic search became a major lead generation channel for the first time.
Morweb is a nonprofit CMS platform and design agency that focuses on helping organizations fulfill their online brand vision with easy-to-use software.
While Morweb’s team understands SEO and its importance for the industry, they didn’t have as much time to commit to the initiative as they preferred. That’s when they heard about Nexus Marketing.
After discussing their specific SEO goals to increase leads from contact form completions and to rank for high-volume terms, Nexus Marketing and Morweb decided to launch the partnership.
With the two teams working together, Morweb has seen a drastic improvement in their SEO initiatives. Plus, putting their trust in the experts at Nexus Marketing freed up more valuable time for Morweb to focus on the company’s other high-priority goals.
Increase in organic traffic in year one.
High-value keywords ranking on page one of Google.
Increase in referral traffic.
Increase in organic search visibility.
Morweb and Nexus Marketing began their engagement to boost the site’s SEO presence.
After a discussion about Morweb’s specific goals, Nexus Marketing designed a strategy to help them reach their main objectives for additional traffic and lead generation.
With a strong strategy was in place, Nexus Marketing got right to work creating content and conducting outreach.
In accordance with Morweb’s goals, the main strategy approaches that Nexus Marketing ran with for the engagement include:
Filling knowledge gaps and building authority to Morweb by posting with other knowledge-based blogs.
Driving referral traffic from high quality and trustworthy sources by adding them to important top-provider pages.
Designing and driving traffic to calls-to-action on each article to prompt lead generation.
Nexus Marketing and Morweb have regularly scheduled one-on-one calls to keep track of important metrics and progress of the engagement.
They also maintain an open line of feedback communication regarding content quality and team expectations. The transparency of communication from both teams has led to successful ongoing conversations and an even more successful relationship.
“Nexus Marketing took the time necessary to better understand our product, then moved forward to improve SEO initiatives according to our most prevalent needs. We couldn’t be happier with the engagement or the results.”
Bonfire, ecommerce platform for small businesses and fundraisers