10X revenue growth in the organic lead generation channel
DonorSearch is an innovative, industry-leading prospect research and wealth screening data and analytics provider located in Baltimore, Maryland. After years of focusing on outbound marketing tactics, DonorSearch decided to try a new approach to lead generation.
DonorSearch had experimented with Google AdWords in the past but were disappointed in the results. As such, they were initially skeptical about hiring an outside vendor to help with their marketing.
However, after walking through Nexus Marketing’s approach, DonorSearch decided to engage with Nexus Marketing to manage their inbound marketing and search engine optimization.
Increase in monthly
traffic.
revenue growth in the
organic lead generation channel
Tracked high-value
keywords rank on the
first page of Google.
Increase in organic
search visibility.
Nexus Marketing crafted a custom blend of content that included:
Cornerstone pieces that focus
on closing knowledge gaps.
Detailed articles that
answer essential questions.
Deep-diving blog posts that
thoroughly cover pertinent concepts.
Nexus Marketing also worked with DonorSearch to leverage their network of partners. This network of partners, along with Nexus Marketing’s existing relationships in the industry, allowed us to publish various pieces of thought leadership on dozens of authoritative websites within the nonprofit sector.
As with any well-fostered relationship, Nexus Marketing and DonorSearch kept lines of communication clear, open, and honest. DonorSearch’s leadership had complete transparency when it came to Nexus Marketing’s activities and progress. Monthly check-in calls and reporting kept the lines of communication open and created opportunities for questions as they arose.
“Nexus Marketing has made a tremendous impact on our business. In less than six months, we saw our website’s pages ranking in the top 5 for two dozen of our most desired keywords. I’m beyond impressed by the results we’ve seen during our engagement with them.”
Barlele