The Ultimate Guide to Working at Nexus Marketing

Nexus Marketing’s Atlanta-based team is growing!

Our team is made up of talented writers, personable account managers, and incredible content publishing coordinators. Together, we create unique content that helps mission-driven businesses connect with nonprofits in need of effective software and services that amplify their work.

We’re always looking to expand our team with headstrong individuals who want to push the nonprofit sector forward. If you’re curious about what it’s like to be part of our team, learn more about life at Nexus Marketing by exploring these topics:

• What is Nexus Marketing?
• What does the hiring process look like?
• Do any colleges recommend working at Nexus Marketing post-graduation?
• What are Nexus Marketing’s core values?
• What is the company culture like?
• How does new hire training work?
• Will there be ongoing training opportunities available?
• Does Nexus offer remote work?
• What do employees have to say about the company?
• How is performance management handled?
• What opportunities are there for promotions & career advancement?

As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running and learn through the job. If you’re thinking about joining the team, we want to make sure that you’re a good fit for the role and will be happy working here.

What is Nexus Marketing?

Nexus Marketing is the only online marketing agency that works specifically with mission-driven businesses that offer tools and services that power social good to create a better world.

We work with companies to create unique, engaging content and turn their websites into revenue-generating assets. Our core services include content creation, search engine optimization, and lead generation. Check out some of our case studies to see our work in action.

What’s more, our team is made of passionate storytellers, savvy marketers, and analytics nerds. We’re always looking for innovative ways to improve our clients’ success and grow our team with talented individuals.

What does the hiring process look like?

Our goal is to find inspired individuals and hire great fits for the team. That’s why joining the Nexus Marketing team requires a few different steps. Here’s what to expect:

1. You apply! Visit our Job Openings page to see what roles we’re currently looking to fill. If one sounds like a good fit, send us your résumé, a cover letter, a list of references, and any other materials the listing requests.
2. Someone from our leadership team will review your materials. If you’re approved, you’ll receive an email saying you’re moving on to the next step of the hiring process.
3. You’ll complete an assessment and a short one-way video interview. This will help us get to know you better as a candidate!
4. Our leadership team will personally review your assessment and one-way interview. From there, we invite select candidates in for a full interview, which is currently being done over Zoom.
5. You’ll complete a mock assignment and talk to someone who’s currently in the role. The mock assignment will give us a chance to see your skills in action, and the ‘Day in the Life’ chat will give you a chance to ask any questions you have about the role and company culture.
6. We’ll reach out to your references. As a final step, we’ll reach out to the references that you provided us early on in the process. After this, we’ll let you know whether you’re hired!

Do any colleges recommend working at Nexus Marketing post-graduation?

Our goal is to make Nexus Marketing an incredible place to work for inspired individuals. We work closely with some of the top universities in our area to connect with ambitious individuals who’d be great additions to our team.

As part of our relationships with these colleges, we are currently:

• Preferred Employers for the University of Georgia’s Grady College of Journalism
• Soar-Level Sponsors at Emory University
• A top company for hiring English / Creative Writing graduates at Emory University

What are Nexus Marketing’s core values?

• Support a culture and environment where high performers feel challenged, are empowered, and want to work. We strive to create an atmosphere where people feel inspired to pursue growth and directly influence their peers to do the same.
• Indecision is the only wrong decision. If you’ve got a reasonable shot at making the right call, take action. Nexus thrives on generating timely, meaningful results for clients and partners. As you get into the groove of your role, you’ll be able to make quick decisions that leave a positive impression on your peers and external stakeholders.
• Demonstrate best-in-class responsiveness with quick, proactive, and thoughtful responses to clients, partners, prospects, and team members. Your team members and external stakeholders will depend on timely responses. When it comes to communicating quickly and effectively, no one does it better than the Nexus Marketing team!
• Give back to your community and the causes you care about. As a company, we want to support the causes you care about. That’s why we encourage you to support your local community through giving programs like matching gifts, volunteer grants, and fundraising sponsorships.
• Stay open to new ideas and advocate for them, but commit 100% once a decision is made. Sometimes you have to adapt based on clients’ or partners’ preferences. Always keep an open mind to their suggestions and come up with innovative solutions when necessary.
• Treat clients, partners, prospects, and team members fairly and exceed their expectations. Nexus Marketing relies on effective and collaborative relationships between clients, partners, prospects, and peers. You’ll need to do your part to keep the ball rolling on projects and go above and beyond when needed.
• The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company. Working at Nexus means constantly pursuing growth through additional training opportunities to increase the impact of your work, drive the business forward, and feel more confident in your abilities.

What is the company culture like?

We want team members to love where they work, which is why we aim to create an inclusive and welcoming environment. Team members regularly host culture and social events covered by the company both in and out of the office.

From company-wide dinners to Braves games, our culture events are a great way for team members to get to know each other and explore the city!

During office hours, we have team and company meetings to help everyone collaborate on the most important tasks for their roles, work through challenges, and build professional camaraderie. We’re also located in the Inman Park neighborhood of Atlanta, so you might catch team members strolling along the beltline for a quick break or grabbing lunch together at Ponce City Market.

How does new hire training work?

Over the years, we’ve built a very robust training process with thorough reference materials, so you’ll know exactly what you’re doing by the time you’re introduced to partners or clients.

When you come in for your first day of work, we’ll kick things off with an orientation meeting and dive straight into your onboarding process, which lasts around a month. The first few weeks are jam-packed with training sessions and courses, led by your manager and other team members across the business. We strongly recommend asking any questions you have because, chances are, we’ve all had the same ones at some point!

We also strongly believe that the best way to learn is by doing. That’s why we’ll get you started on your first assignments within your first day or so. Don’t worry, though! You’ll receive plenty of feedback from your manager to put you on the right track. You’ll also be paired with a new hire mentor, who will guide you through the transition into your new role for your first six months at the business.

One final note: we believe that training and forming relationships are best done in person. So, while we traditionally follow a hybrid work model, your onboarding process will be heavily hosted in person.

Will there be ongoing training opportunities available?

Beyond initial training, we also have a company training philosophy that we implement to help push team members toward ongoing professional growth. Beyond our weekly team meetings, here are some of the core ongoing training opportunities we offer:

• Scaling Up Book Club: This is our company book club which aims to teach team members to become business-minded by learning the best ways to grow and optimize a business. Everyone reads the assigned chapter, then comes together to discuss the most important takeaways and how it applies to our company. Everyone is welcome to join!
• Manager Tools: Manager Tools is a podcast that focuses on giving career advice and helping managers become more effective in their roles. Everyone listens to the same episode. Then, we come together as a company to discuss everyone’s perspectives and how we can apply the advice to our own careers, either as managers or direct reports.
• SEO Training Tuesday: Once a month, the entire Nexus Marketing team comes together to discuss the latest trends in SEO best practices. The meeting facilitator sends out an article for everyone to read. Then, everyone comes together to brainstorm how we currently use the advice in our work and how we can more intentionally leverage it in the future.
• Ad Hoc Training Courses: Each employee is allotted a training budget to spend on training materials like books, classes, and online courses directly related to their role. The company also helps cover the costs of professional certification for long-term employees.
• Food For Thoughts: Individual team members set up these meetings to share particular skills or projects that their peers might find interesting or useful. Past topics have included site audits, content development, client upsells, image creation, and many more.

Does Nexus offer remote work?

Our goal is to create an office environment where people want to come in and get to know their coworkers while still having the flexibility to do what works best for their needs. That’s why we follow a hybrid work model.

Each week, different teams have a set day in the office. Then, everyone has one additional required day of their choosing. However, team members are welcome to come in as often as they’d like!

Note that newly hired employees are required to come into the office every day for their first three weeks before shifting to this model. The goal is to help them build relationships with one another, get to know other employees from across the business, and get them up and running in their new roles!

What do employees have to say about the company?

If you think you’d like to work at Nexus, hear more about the different roles we offer from our employees: 

Merryn McKeough, Content Publishing Coordination Manager

As the CPC manager, I lead the team in maintaining relationships with our current partners, growing our partnership network, and supporting client engagements with marketing activities.

Much of our day-to-day work involves communicating with partners about content ideas and publication schedules. This involves sending lots of emails, keeping an eye on calendars, and tracking the progress of projects. Working with partners also involves creative thinking to pitch article topics that align partner interest and contributor expertise. CPCs also apply their SEO knowledge to provide partners with quarterly website recommendations. Once a quarter, we meet with partners to share updates, discuss their content strategy, and plan new articles.

To grow Nexus’ network of over 120 organizations in the mission-driven sector, CPCs spend time:

• Researching and reaching out to potential partners
• Running and moderating educational panels with industry thought leaders
• Creating pitch presentations with SEO insights
• Meeting with organizations to share why they’d enjoy being Nexus partners

One benefit of the CPC role is the variety – you’ll tackle different activities in creative ways, from assessing a client’s SEO strategy to building a webinar marketing plan and running an event email campaign. There are lots of opportunities to take on different projects and grow new skills.

This role requires a mixture of independent work and representing Nexus to outside organizations. If you consider yourself to be organized, detail-oriented, and a great communicator, you’ll likely enjoy this role.

Outside of the role itself, I really like the company culture at Nexus.

We are a young, engaged, and detail-oriented group that enjoys working with each other and participating in optional company activities outside of work hours.

There are also many opportunities for collaboration with other teams and personal growth.

Clare Beth McConnell, Account Manager

Every day as an Account Manager looks different, but the heart of my role is building lasting client relationships and delivering marketing strategies that drive results. I manage relationships with more than 25 organizations across the mission-driven space, including SaaS companies, consulting firms, fundraising services, and more. With each client, I develop a tailored strategy to strengthen their visibility by creating content calendars that maximize organic and AI performance.

My month has a natural rhythm: the beginning is all about revisiting strategies, the middle fills up with client meetings to review progress and surface new opportunities, and the end is devoted to follow-ups and conversations about how we can expand and accelerate our impact together. I love diving into the wide variety of products and services shaping the mission-driven sector and keeping up with multiple fast-moving priorities.

This role is deeply collaborative, and I often think of myself as an extension of each client’s internal team. Communicating goals and results to client stakeholders (often including senior executives) is just as important as ensuring the strategies and deliverables themselves are strong.

This job is a great fit if you value:

• Relationships: building trust and rapport with a diverse client base
• Strategy: seeing the big picture while mapping out long-term success
• Communication: translating data and results into clear, compelling insights
• Collaboration: working closely with teammates to deliver strong outcomes
• Variety: thriving in a role where no two days are the same

Connie Zhang, Copywriter

Every day, I help mission-driven businesses connect with their customers and boost their online presence through compelling, authoritative content. As a copywriter at Nexus, I write engaging content that boosts our clients’ visibility on search engines and in generative AI searches.

At any given time, I’m assigned to seven to ten different clients. I love the opportunity to learn about a wide range of topics—our clients’ services range from nonprofit fundraising consulting to donor management software and beyond.

In my day-to-day, I research and outline pieces of content, write, edit my coworkers’ work, brainstorm graphic design ideas, and manage content on the backend of clients’ websites. I’m also responsible for communicating with clients (mostly via email, but occasionally via Zoom) to ensure that the content I write for them fits their unique brand voice.

At Nexus, I feel like I’m always learning something new and encountering new challenges that keep my job interesting!

Here are a few other reasons I love my job:

• I get to use my expertise (creative writing) in a very practical and unique way to help social good-centered companies grow.
• Nexus provides plenty of opportunities for you to get to know your coworkers and participate in the company’s fun internal culture, from trivia nights to cook-offs.
• When I have new ideas for strengthening our internal processes, I know I can voice them and see them come to fruition.
• Nexus offers me lots of opportunities to take on new responsibilities, whether it’s leading team-wide meetings or mentoring new team members.

If you love constantly learning, listening to music while writing, and enjoy seeing all the pieces of a final project come together, a copywriting role at Nexus may be just the thing for you!

Hear from even more Nexus Marketing team members in this quick video!

How is performance management handled?

At Nexus Marketing, we believe that ongoing performance management is a powerful driver of our team members’ success.

We understand that performance management can be nerve-wracking, especially for new employees! However, it’s important to track individual contributors’ performance while also making sure they have plenty of opportunities for growth.

To reduce the anxiety surrounding performance management, we make sure there’s consistent open communication about each individual’s performance.

Weekly

On a weekly basis, you’ll meet one-on-one with your manager to chat about what’s going well, any challenges you’re facing, and what to be thinking about for your future at the company.

During these meetings, your manager will provide positive and constructive feedback. This way, you can make adjustments based on their recommendations, and nothing comes as a surprise when you have your official performance review!

Biannually

Twice a year, there’s a more formalized process where directs undergo an official performance review with their managers and other members of the leadership team.

There are a few stages of an official performance review, including:

1. An individual’s self-evaluation: You’ll be asked to complete a survey where you evaluate your performance over the past performance period, provide insight into your peers’ performance, and share feedback about how the company can support your professional development.
2. The performance review meeting: The team member, manager, and another member of leadership sit down to discuss what was shared in the self-evaluation and the manager’s evaluation of the direct. This meeting is typically broken into a combination of wins, improvement opportunities for the next performance period, and other relevant items.

That’s all there is to it! What’s more, we believe that hard work shouldn’t go unnoticed, which is why compensation changes go into effect for high-performing team members each year.

What opportunities are there for promotions & career advancement?

We aim to reward team members who excel in their roles and want to take on more responsibility. Depending on your role, promotions and role changes can look a little different from one another.

Here are some examples of how role changes have worked across the business in the past.

David Myers, Service Development Manager

David develops and deploys the innovative marketing services that drive client growth, from AI-driven optimization to strategic brand development.

Since joining in 2018, David has been on a fast track from expert copywriter to dynamic leader. His hands-on experience in content creation gives him a unique, ground-level perspective on what truly resonates with audiences.

In his leadership role, David translates client goals into powerful, full-funnel marketing campaigns. He oversees a multidisciplinary team to deliver:

• Memorable brand strategies and visual design.
• Integrated campaigns featuring custom video, webinar production, and list-building.
• Robust, custom-built dashboards for more accurate and insightful reporting.

A dedicated mentor, David is passionate about guiding his team to reach new heights, ensuring we’re always pushing the boundaries of what’s possible for our clients.

Aliah Reyes, Client Solutions Executive for Associations

Aliah’s journey at Nexus is a testament to rapid growth. Joining us in 2023 as a Sales Admin, her proactive approach and problem-solving skills quickly made an impact, leading to her promotion to Client Solutions Executive for Associations in 2025.

In this role, Aliah has immersed herself in the association industry, forging genuine connections with professionals at every level. This position empowers her to amplify her impact across the agency by meeting new people, uncovering their core challenges, and architecting solutions that help their organizations thrive.

Her role is the perfect intersection of her passions:

• Forging Connections: Building authentic relationships with industry professionals to grow a powerful network.
• Strategic Vision: Seeing the big picture and charting a clear path to success for our partners.
• Collaborative Power: Championing a true team effort to build our network and deliver innovative solutions.

May Paler, Account Management Admin

Ready to join the team?

If life at Nexus sounds like a great fit for you, we’d love to have you join us.