What can you accomplish with an expert Organic Visibility engagement?
Transform your website into a unified revenue-generating engine with a custom SEO & GEO strategy from the mission-driven experts at Nexus Marketing.
We’ve perfected the visibility playbook in the mission-driven industry and can support your full organic lifecycle.
Our team begins by conducting a thorough audit of your website’s visibility from two angles: traditional SEO and GEO (Generative Engine Optimization).
We identify technical opportunities for search crawlers and AI crawlers, analyze your brand’s authority (from backlinks to citations), and map your keyword rankings alongside your “answer” and “prompt” visibility in AI tools.
We then develop a single, full-funnel content strategy tailored to both your goals and your audience’s behavior across all organic channels.
We get started right away on near-term lead generation through industry panels, product demo webinars, video production, and more.
Generate immediate results while your Nexus team perfects your long-term organic strategy.
With onsite conversion optimization, unified SEO/GEO content development, and off-site authority building (beyond just backlinks), you’ll soon have a solid foundation for sustainable long-term lead growth from all organic sources.
Receive reports on ranking improvements, leads, and ROI, plus new insights into your AI visibility and performance on key prompts.
We’ll discuss this integrated performance in monthly check-in meetings and bi-annual impact reviews.
We’ll continuously monitor and optimize your strategies, making adjustments as needed to ensure long-term success.
Enjoy watching your brand’s library of high-quality content grow and convert more leads from both search and AI.
Reach out anytime to discuss performance and strategy recommendations—we’re in this together!
Our multifaceted approach to lead generation combines near-term and long-term tactics.
Establish your organization as an industry thought leader with panels, presentations, and cross-promotional opportunities that generate near-term leads.
All the while, our team builds the foundation for long-term success by connecting you with high-value partners, maximizing your site’s SEO potential, and developing GEO-optimized content that represents your expertise and brand authority across the entire digital ecosystem.
What is GEO and why is it part of your SEO service?
GEO, or Generative Engine Optimization, is the process of optimizing your brand to be visible and accurately represented in AI-powered answer engines (like ChatGPT, Perplexity, etc.).
We no longer treat this as a separate service because your buyers are now using both traditional search engines (SEO) and AI (GEO). Our integrated approach ensures your brand is visible and authoritative wherever your audience is looking, treating it as one unified organic channel.
What’s the typical duration of a custom SEO engagement?
Our initial SEO engagements last 12 months. After the initial contract commitment, engagements renew on a monthly basis.
Our client retention rate after the initial 12 months of an engagement consistently sits around 90%. Most of our clients have been with us for multiple years because of the ongoing and increased value they see from sustained SEO activities and website maintenance over time.
Can I switch between service tiers during my initial contract?
Absolutely! We can easily expand the size of the monthly retainer during the marketing engagement. If you and your account manager agree that this is the best course of action, we’ll execute an addendum to the agreement and proceed with the new retainer.
How do you determine the number of monthly deliverables?
On a quarterly basis, you’ll work with your account manager to determine the best use of hours within your engagement. Our goal is to allocate the monthly hours to activities that drive the quickest ROI for the client.
What’s the time commitment required for most engagements?
What do you need from me during the onboarding process?
How do you specialize in selling to the mission-driven and community-focused sectors?
Our goal and specialty as an agency is helping businesses generate more leads in the mission-driven and community-focused sectors. We’ve focused exclusively on verticals within these sectors since our founding, resulting in deep industry-specific expertise that you won’t get from more generic SEO or content production services. You’ll see this expertise reflected in:
What kind of video production services do you offer?
We offer a range of video production services, including product and demo videos that showcase your offerings, highlight key features, and demonstrate real-life applications. Our video production team delivers captivating, on-brand videos that engage viewers and effectively introduce your products and services to your target audience. Learn more about our video offering.
How do you ensure our SEO strategy aligns with our industry and target audience?
We begin by conducting a comprehensive SEO audit and developing a custom keyword strategy based on your industry and audience. Our team’s expertise in mission-driven and community-focused sectors allows us to create targeted, high-quality content and optimize both on-site and off-site SEO factors to drive traffic and leads.
How do you measure the success of my marketing strategies?
We focus on tracking key performance indicators (KPIs) that align with your business objectives, such as organic traffic growth, lead generation, and conversion rates. Our account managers provide regular updates on activities, performance, and ongoing ROI through monthly check-in meetings and bi-annual impact reviews.
What is digital PR, and how does it benefit our organization?
Through the digital PR program, clients and partners support each other by sharing webinars, podcasts, and marketing opportunities with the rest of the Nexus Network. By participating in this curated experience, your organization gains access to a network of like-minded businesses and professionals, increasing your brand exposure and generating valuable leads. Learn more about our Digital PR offering.
“Nexus Marketing took the time necessary to better understand our product, then moved forward to improve SEO initiatives according to our most prevalent needs. We couldn’t be happier with the engagement or the results.”
“Nexus Marketing quickly adopted our brand’s voice. They’re well-informed partners and talented content creators. The Nexus strategy has helped us rank for keywords, drive traffic, and, ultimately, generate leads for our business.”
