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Research Library for Mission-Driven Businesses

Looking for research on nonprofits? On fundraising? Or on any other number of topics related to the mission-driven sphere? Here at Nexus Marketing, we know how hard it can be to find relevant information for that next project. We wanted to make it easier for our clients, partners,  and other members of the mission-driven space to be connected to much-needed information. So the Mission-Driven Sector Research Library was born. 

Below, find trustworthy resources on the following topics:

    1. Research on Fundraising and Nonprofits 
    2. Research on Associations
    3. Research on K-12 Education
    4. Research on Higher Education
    5. Research on Small Businesses
    6. Research on Museums
    7. Research on Technology Usage
    8. Submit a Resource for the Library

Research on Fundraising and Nonprofits

Double the Donation’s “Corporate Giving and Matching Gift Statistics”

Updated annually, Double the Donation’s webpage offers data addressing the impact of matching gifts, matching gift promotion, and employee participation. This resource will be most lucrative for those looking for matching gift research. 

Double the Donation’s “Nonprofit Fundraising Statistics”

Also updated annually, this Double the Donation webpage includes information on online and mobile donations, as well as marketing and email. They also provide their own list of recommended resources for fundraising statistics. Turn to this resource when looking for general fundraising statistics.

Fundly’s “Crowdfunding Statistics [Updated for 2020!]”

Fundly’s resource provides data points in areas such as general crowdfunding statistics, the growth of crowdfunding, how crowdfunding’s impact varies depending on the geographic region, and more. Use this resource when looking for data on crowdfunding as a fundraising tactic.  

RaiseDonors and NextAfter’s “The State of Nonprofit Donation Pages” 

Donation pages are an essential part of any nonprofit’s digital presence. In this report learn about the techniques put in place by 200+ nonprofits and what that means for nonprofits as a sector. This report will prove helpful for those looking for donation page-specific research.

Salesforce.org and NextAfter’s “The Global Online Fundraising Scorecard” 

Based on an examination of 630 organizations across 9 countries NextAfter’s report addresses online fundraising today. Use this report for insight on fundraising communication topics.

Salesforce.org and NextAfter’s “The Nonprofit Recurring Giving Benchmark Study”

Always wondered how others in the industry acquire and cultivate recurring donors? This report uses the experiences of 115 organizations to explore effective tactics for accomplishing just that. Those looking for information on recurring donor cultivation and acquisition will be interested in this report.

1832 Communications’ “Employee Giving: Does charity begin in the office?”

This free ebook written by Ephraim Gopin explores why employees of nonprofits either give or don’t give to their own organization. This resource includes chapters such as, “Giving Starts at the Top,” “The Case for Oh Hell No,” and “Inviting Employees to Increase Mission Impact.” The “Key Findings” chapter will be particularly beneficial for those looking for data on employee and board giving.

Achieve’s “the Millennial Impact Report: Final Report: Understanding How Millennials Engage with Causes and Social Issues” 

For 10 years Achieve’s research team tracked how millennials interacted with the causes they cared about. This report provides suggestions for how nonprofits can effectively interact with millennials as well as data and graphs on millennials’ giving and participation habits. Turn to this resource when looking for data on millennial giving.

Concord Leadership Group’s “The Nonprofit Leadership Report: The Wake Up Call”

With data-backed insights, this report addresses many facets of nonprofit leadership including leadership styles, strategic planning, leadership development, and more. This report will be most useful to those searching for insight into the internal workings of nonprofits.

Fundraising Report Card’s “Live Benchmarks: Fundraising Metric Reports”

Get truly up-to-date info on the state of fundraising. This resource provides insight such as average donation amounts, donor retention rates based on giving amount, first-time donor retention rate, and more. Those looking for current statistics on nonprofit fundraising will find this resource helpful.

GiveGab Insider’s “Giving Day Data Report 2020” 

Looking for data on giving days in a particular sector, the power of giving days, the impact of repeated giving days, or the results of seasonal giving days? GiveGab may have just what you are looking for! Having tracked data on Giving Days since 2015, GiveGab’s report is the perfect place for those looking to discuss the impact of a Giving Day on fundraising.

GrantStation’s “The 2021 Annual State of Grantseeking Report”

This 82-page report includes chapters such as, “The Pandemic,” “Government Funding,” “Non-Government Funding,” “Challenges to Grantseeking,” and more. Turn to this report when looking for information on grants and grantseeking in the mission-driven sector. 

Blackbaud’s “Luminate Online Benchmark Report 2019” 

This report features information on recent trends related to online fundraising and communication. This report will be useful for those looking for data divided by sector, as well as those looking for research related to nonprofit communications.

CommunityBrands’ “2021 Nonprofit Financial Health Study” 

This resource features sections such as “a deep dive into nonprofit financial health,” “growth and challenges,” “revenue, funding, and grants,” “technology needs, IT and cloud solutions,” “security and risk management,” and “good news on the horizon.” Each section includes data and helpful statistics. As a comprehensive look at nonprofit financials, this resource could be helpful for anyone looking to speak to the state of nonprofits in 2021

Dorothy A. Johnson Center’s “11 Trends in Philanthropy for 2021” 

This report aims to look at all the changing facets of philanthropy over the past year. The report’s contributors speak to the forces impacting philanthropy right now, globalization’s relationship to philanthropy, and more. If what you are looking for is not mentioned directly in this report, it may lead you to the research that does! This report will be most useful for those looking for information on the relationship between philanthropy and our society. 

Johns Hopkins Center for Civil Society Studies’ “2020 Nonprofit Employment Report”

Nonprofits currently are the 3rd largest employer in the US. This report provides data on the employment practices of nonprofits including an examination of the COVID-19 pandemic’s impact on the nonprofit sector. Turn to this report for recent information on nonprofit employment.

Nonprofit Finance Fund’s “State of the Nonprofit Sector Survey 2018” 

Based on responses from 3000+ nonprofit leaders, this report provides information on the financial health of nonprofits. This resource will be relevant for those looking for general information on the state of nonprofits.

Nonprofit Tech for Good’s “82 Fundraising and Social Media Stats for Nonprofits”

Featuring data from as recently as 2018, this resource compiles information on fundraising, international giving, email fundraising, recurring giving, mobile giving, tribute gifts, matching gifts, P2P fundraising, crowdfunding, #GivingTuesday, giving’s relationship to gender and generations, and more from various sources. This resource will be helpful for those looking for data ranging across all facets of nonprofit fundraising.

Rogare’s “United States of America: Critical Fundraising Report #3”

This 2019 report features sections written by experts such as Taylor Shanklin (Pursuant), Marc A. Pitman (Concord Leadership Group), and Barbara O’Reilly (Windmill Consulting) with topics like: “the misalignment of social fundraising data sources and donor relations,” “stagnant donor retention rates and national giving levels,” and “state of public trust and the nonprofit starvation cycle.” This resource will be best for those looking for research to back up conversations on fundraiser career development, language to use in donor conversation, the state of US nonprofits in the past few years, and nonprofit professional practice.

Research on Associations

ASAE’s “Association Global Maturity: Critical Actions for Successful International Growth”

For less than $10 access research on association global success in recent years designed for CEOs and chief global officers. Use this report when looking for information related to association growth.

Research on K-12 Education

Blackbaud’s “Using 2020 Data to Transform Your K-12 School’s Strategy” 

This report from Blackbaud uses their data from their Charitable Giving Report to examine best practices for K-12 fundraising. Turn to this report for information on the current status of K-12 fundraising. 

Blackbaud’s “The State of the K-12 Education Subsector”

This August 2020 report addresses the upheaval faced by the education system in the early months of the pandemic including discussion of “The Long View,” the current trends of the time, and a look at the future. This report will be useful for those looking for information on the pandemic’s early impact on education.

Research on Higher Education

CASE’s “Voluntary Support of Education Key Findings, 2019-2021” 

Using research from their Voluntary Support of Education survey CASE examines college and university giving in research years. Those looking for information on giving practices related specifically to higher education will find this resource helpful.

Research on Small Businesses

US Census Bureau’s “Small Business Pulse Survey”

This resource includes charts and infographics related to COVID-19’s impact on the sector including a breakdown by geography and sector, as well as over time. It is updated regularly. Check out this resource when looking for info on the current state of small businesses.

Research on Museums

UNESDOC’s “Museums Around the World: In the Face of COVID-19” 

In this comprehensive report, UNESDOC addresses topics such as “museum activities in times of crisis” and “public measures in support of museums”. Includes key findings such as how much revenue dropped for museums since 2019, the number of museums around the world, etc. Take the time to peruse this resource when looking for information on the current state of museums.

Research on Technology Usage 

IMPACT’s “14 Case Study-Fueled Statistics & Web Design Trends of 2019” 

Want data on what design choices make a website successful? Check out this 2019 report to learn what draws web goers in. Use this resource for when you need data directly related to effective website design.

Pew Research Center’s “Mobile Fact Sheet” 

We all know smartphone usage is a major part of daily life for the majority of Americans. But, have you ever wondered specifically the role of mobile devices in American society? Pew’s research provides insight on who owns smartphones, as well as smartphone dependency. Insight from this resource can be useful for anyone discussing the role of mobile presences. 

The Verge’s “Tech Survey 2020” 

It is hard to imagine American life without an abundant use of technology. But how do Americans actually feel about the technology, the companies behind the popular platforms, or the various social media platforms? The Verge’s research provides clear numbers on all of these topics. This resource will be most helpful for those looking at the role of technology, tech companies, or social media in American society. 

Submit a Resource for the Library

Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library. 

Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

LinkedIn Content Promotion Program

What Is It?

Nexus Marketing now offers LinkedIn promotion of the content we create for our clients. When we have an article go live on your site or within our partner network, we will schedule it to be promoted on your company’s LinkedIn with custom text, a custom image specifically for social media, industry-relevant hashtags, and a trackable link. At the end of the month, we will provide an analytics report that includes engagement metrics like post impressions and page clicks.

How It Works

  1. Nexus already creates thought leadership content on your behalf, both for your site and our publishing partners.
  2. We’ll schedule a post on your LinkedIn promoting every piece of content that goes live as a result of Nexus activities.
  3. Posts will include a feature image custom to LinkedIn, custom text to engage readers, 3-5 industry-relevant hashtags, and a trackable link to track visitors from social. We’ll also tag the publishing partner where applicable.
  4. Your account manager will notify you when LinkedIn posts are live and can provide a standard monthly analytics report of the activities Nexus does on LinkedIn. The report will include page clicks, post impressions and reach, audience engagement and composition data, and profile performance.

Why Promote Thought Leadership?

Thought leadership content creates brand awareness and increases trust in a brand, so that when the time comes to buy, your audience trusts you. According to LinkedIn, 49% of decision-makers rate thought leadership as effective at influencing their purchase decisions. 

Promoting your thought leadership via social media enables you to build trust in your brand.

How you distribute your thought leadership is just as important as creating it in the first place. In a study by Edelman and LinkedIn, 58% of thought leadership producers attribute the success of their last exceptional piece to promotion and distribution. LinkedIn is the optimal social media platform to highlight thought leadership because of the audience of B2B professionals present on the site.

At Nexus, we are already creating industry-specific thought leadership on behalf of our clients. We want to ensure the widest possible distribution, get maximum value out of the work we’re already doing together, and take one more thing off your plate by promoting the content we create on your company’s LinkedIn.

Getting Started

If you’re interested in having Nexus promote your content on your company’s LinkedIn, reach out to your account manager for more detailed information regarding pricing based on your engagement. 

Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

Nexus Marketing Speaker Series

What Is It?

Nexus Marketing offers a service to help our clients line up cross-marketing opportunities such as webinars, podcasts, and other speaking engagements with our publishing partners. We can work closely with you to develop a series of topics specific to your brand and expertise, create content to support speaking engagements, and conduct outreach on your behalf to line up opportunities within our network.

We already have a free platform, called HAPO (which you can read more about here), to make connections between our clients and partners in the industry. The Speaker Series offering goes a step further, with Nexus actively working with you to generate topics to pitch to partners, create supporting materials, and source engagements specifically for you.

How It Works

  1. Nexus already works with a network of partners to share content and other cross-marketing opportunities.
  2. We work with you to understand what types of speaking engagements you’re interested in, audiences you would like to reach, and what ideas you would want to cover.
  3. Nexus will generate a list of proposed topics and work with you to create supporting materials for speaking engagements.
  4. Once we have those materials drafted, we’ll reach out on your behalf to our partners in our network who we think would be a good fit.
  5. We’ll coordinate meetings between your two teams and help finalize materials to support the collaboration.
  6. After the opportunity, we will follow up to ensure any marketing lists are shared and any other agreements are carried out.

Why Do Cross-Marketing Outreach?

Our speaker series is a fantastic way to market your business and build your network.

Beyond blog content, other cross-marketing activities such as podcast appearances, webinars, and conferences help you build brand recognition and authority in your industry. By working with partners throughout the social good space, you have the opportunity to reach new audiences and work with other influential brands. Additionally, opportunities like webinars create valuable resources such as marketing lists that can help with lead generation.

Getting Started

If you’re interested in having Nexus create content for your speaking engagements, reach out to your account manager for more detailed information regarding pricing and hours based on your engagement.