Text: Guidelines for Partner Contributions Image: business professionals mingling and shaking hands

Guest Blogging Guidelines

Here at Nexus Marketing, we pride ourselves on producing and publishing high-quality content that truly brings value to the social good sector. Therefore, when we accept content on behalf of our clients and partners, we want to be sure to uphold the same level of quality. If you’re interested in providing reciprocal content for any of our clients or partners, please follow these guidelines:

  1. Before writing a post, the partner must send the following for approval: 
    • The proposed title.
    • A few-sentence description of what the article will cover.
  2. Every post must be approved by the client before being posted to the blog. 
  3. Guest author posts should be 1,200+ words in length.
  4. Content should be high-quality thought leadership, following these best practices:
    • Content should be presented in an “X best practices/tip/strategies/etc.”  format. 
    • Content should be relevant to the partnering organization’s target audience. 
    • Content should use the same tone and style as the other content located on the client’s blog. 
    • Content should use studies, statistics, and other reputable research to back up claims made in the article. 
    • Content should provide actionable advice and recommendations directly relevant to the audience. 
    • Content should avoid overly promotional language for partner services.
    • Content text should be broken up by bullet points, short paragraphs, etc.  
  5. Content should include approximately 8-10 links in total, alternating between the client and partner’s own website.
  6. Formatting should follow these best practices: 
    • The title should be styled as an H1. 
    • Subsections should be styled as H2s. You can include H3 subsections within those when applicable. 
    • Include a horizontal line at the end of the article that precedes a short conclusion. 
    • Include a recommended meta description (150-160 characters) at the top of every article.
    • Include at least one feature image per article. 
    • Please use the Oxford comma.
  7. The post’s structure should follow these guidelines: 
    •  Paragraphs should be around 3 sentences.  
    •  Content should be skimmable.
  8. All images in an article must be images purchased or created by the contributing party. Free images from free stock photo websites are not allowed, as these are not reliably or permanently free of copyright issues. Images that do not follow these guidelines will be removed.

Note: We’ve included these guidelines because we are careful with images in all content we publish. We would like to avoid Nexus or our clients being liable for copyright infringement. All submitted content is subject to editorial review by both the Nexus team and the client on whose site the article will be published. 

Text: research library for mission-driven businesses, image: business people shaking hands

Research Library for Mission-Driven Businesses

Looking for research on nonprofits? On fundraising? Or on any other number of topics related to the mission-driven sphere? Here at Nexus Marketing, we know how hard it can be to find relevant information for that next project. We wanted to make it easier for our clients, partners,  and other members of the mission-driven space to be connected to much-needed information. So the Mission-Driven Sector Research Library was born. 

Below, find trustworthy resources on the following topics:

    1. Research on Fundraising and Nonprofits 
    2. Research on Associations
    3. Research on K-12 Education
    4. Research on Higher Education
    5. Research on Small Businesses
    6. Research on Museums
    7. Research on Technology Usage
    8. Submit a Resource for the Library

Research on Fundraising and Nonprofits

Double the Donation’s “Corporate Giving and Matching Gift Statistics”

Updated annually, Double the Donation’s webpage offers data addressing the impact of matching gifts, matching gift promotion, and employee participation. This resource will be most lucrative for those looking for matching gift research. 

Double the Donation’s “Nonprofit Fundraising Statistics”

Also updated annually, this Double the Donation webpage includes information on online and mobile donations, as well as marketing and email. They also provide their own list of recommended resources for fundraising statistics. Turn to this resource when looking for general fundraising statistics.

Fundly’s “Crowdfunding Statistics [Updated for 2020!]”

Fundly’s resource provides data points in areas such as general crowdfunding statistics, the growth of crowdfunding, how crowdfunding’s impact varies depending on the geographic region, and more. Use this resource when looking for data on crowdfunding as a fundraising tactic.  

RaiseDonors and NextAfter’s “The State of Nonprofit Donation Pages” 

Donation pages are an essential part of any nonprofit’s digital presence. In this report learn about the techniques put in place by 200+ nonprofits and what that means for nonprofits as a sector. This report will prove helpful for those looking for donation page-specific research.

Salesforce.org and NextAfter’s “The Global Online Fundraising Scorecard” 

Based on an examination of 630 organizations across 9 countries NextAfter’s report addresses online fundraising today. Use this report for insight on fundraising communication topics.

Salesforce.org and NextAfter’s “The Nonprofit Recurring Giving Benchmark Study”

Always wondered how others in the industry acquire and cultivate recurring donors? This report uses the experiences of 115 organizations to explore effective tactics for accomplishing just that. Those looking for information on recurring donor cultivation and acquisition will be interested in this report.

1832 Communications’ “Employee Giving: Does charity begin in the office?”

This free ebook written by Ephraim Gopin explores why employees of nonprofits either give or don’t give to their own organization. This resource includes chapters such as, “Giving Starts at the Top,” “The Case for Oh Hell No,” and “Inviting Employees to Increase Mission Impact.” The “Key Findings” chapter will be particularly beneficial for those looking for data on employee and board giving.

Achieve’s “the Millennial Impact Report: Final Report: Understanding How Millennials Engage with Causes and Social Issues” 

For 10 years Achieve’s research team tracked how millennials interacted with the causes they cared about. This report provides suggestions for how nonprofits can effectively interact with millennials as well as data and graphs on millennials’ giving and participation habits. Turn to this resource when looking for data on millennial giving.

Concord Leadership Group’s “The Nonprofit Leadership Report: The Wake Up Call”

With data-backed insights, this report addresses many facets of nonprofit leadership including leadership styles, strategic planning, leadership development, and more. This report will be most useful to those searching for insight into the internal workings of nonprofits.

Fundraising Report Card’s “Live Benchmarks: Fundraising Metric Reports”

Get truly up-to-date info on the state of fundraising. This resource provides insight such as average donation amounts, donor retention rates based on giving amount, first-time donor retention rate, and more. Those looking for current statistics on nonprofit fundraising will find this resource helpful.

GiveGab Insider’s “Giving Day Data Report 2020” 

Looking for data on giving days in a particular sector, the power of giving days, the impact of repeated giving days, or the results of seasonal giving days? GiveGab may have just what you are looking for! Having tracked data on Giving Days since 2015, GiveGab’s report is the perfect place for those looking to discuss the impact of a Giving Day on fundraising.

GrantStation’s “The 2021 Annual State of Grantseeking Report”

This 82-page report includes chapters such as, “The Pandemic,” “Government Funding,” “Non-Government Funding,” “Challenges to Grantseeking,” and more. Turn to this report when looking for information on grants and grantseeking in the mission-driven sector. 

Blackbaud’s “Luminate Online Benchmark Report 2019” 

This report features information on recent trends related to online fundraising and communication. This report will be useful for those looking for data divided by sector, as well as those looking for research related to nonprofit communications.

CommunityBrands’ “2021 Nonprofit Financial Health Study” 

This resource features sections such as “a deep dive into nonprofit financial health,” “growth and challenges,” “revenue, funding, and grants,” “technology needs, IT and cloud solutions,” “security and risk management,” and “good news on the horizon.” Each section includes data and helpful statistics. As a comprehensive look at nonprofit financials, this resource could be helpful for anyone looking to speak to the state of nonprofits in 2021

Dorothy A. Johnson Center’s “11 Trends in Philanthropy for 2021” 

This report aims to look at all the changing facets of philanthropy over the past year. The report’s contributors speak to the forces impacting philanthropy right now, globalization’s relationship to philanthropy, and more. If what you are looking for is not mentioned directly in this report, it may lead you to the research that does! This report will be most useful for those looking for information on the relationship between philanthropy and our society. 

Johns Hopkins Center for Civil Society Studies’ “2020 Nonprofit Employment Report”

Nonprofits currently are the 3rd largest employer in the US. This report provides data on the employment practices of nonprofits including an examination of the COVID-19 pandemic’s impact on the nonprofit sector. Turn to this report for recent information on nonprofit employment.

Nonprofit Finance Fund’s “State of the Nonprofit Sector Survey 2018” 

Based on responses from 3000+ nonprofit leaders, this report provides information on the financial health of nonprofits. This resource will be relevant for those looking for general information on the state of nonprofits.

Nonprofit Tech for Good’s “82 Fundraising and Social Media Stats for Nonprofits”

Featuring data from as recently as 2018, this resource compiles information on fundraising, international giving, email fundraising, recurring giving, mobile giving, tribute gifts, matching gifts, P2P fundraising, crowdfunding, #GivingTuesday, giving’s relationship to gender and generations, and more from various sources. This resource will be helpful for those looking for data ranging across all facets of nonprofit fundraising.

Rogare’s “United States of America: Critical Fundraising Report #3”

This 2019 report features sections written by experts such as Taylor Shanklin (Pursuant), Marc A. Pitman (Concord Leadership Group), and Barbara O’Reilly (Windmill Consulting) with topics like: “the misalignment of social fundraising data sources and donor relations,” “stagnant donor retention rates and national giving levels,” and “state of public trust and the nonprofit starvation cycle.” This resource will be best for those looking for research to back up conversations on fundraiser career development, language to use in donor conversation, the state of US nonprofits in the past few years, and nonprofit professional practice.

Research on Associations

ASAE’s “Association Global Maturity: Critical Actions for Successful International Growth”

For less than $10 access research on association global success in recent years designed for CEOs and chief global officers. Use this report when looking for information related to association growth.

Research on K-12 Education

Blackbaud’s “Using 2020 Data to Transform Your K-12 School’s Strategy” 

This report from Blackbaud uses their data from their Charitable Giving Report to examine best practices for K-12 fundraising. Turn to this report for information on the current status of K-12 fundraising. 

Blackbaud’s “The State of the K-12 Education Subsector”

This August 2020 report addresses the upheaval faced by the education system in the early months of the pandemic including discussion of “The Long View,” the current trends of the time, and a look at the future. This report will be useful for those looking for information on the pandemic’s early impact on education.

Research on Higher Education

CASE’s “Voluntary Support of Education Key Findings, 2019-2021” 

Using research from their Voluntary Support of Education survey CASE examines college and university giving in research years. Those looking for information on giving practices related specifically to higher education will find this resource helpful.

Research on Small Businesses

US Census Bureau’s “Small Business Pulse Survey”

This resource includes charts and infographics related to COVID-19’s impact on the sector including a breakdown by geography and sector, as well as over time. It is updated regularly. Check out this resource when looking for info on the current state of small businesses.

Research on Museums

UNESDOC’s “Museums Around the World: In the Face of COVID-19” 

In this comprehensive report, UNESDOC addresses topics such as “museum activities in times of crisis” and “public measures in support of museums”. Includes key findings such as how much revenue dropped for museums since 2019, the number of museums around the world, etc. Take the time to peruse this resource when looking for information on the current state of museums.

Research on Technology Usage 

IMPACT’s “14 Case Study-Fueled Statistics & Web Design Trends of 2019” 

Want data on what design choices make a website successful? Check out this 2019 report to learn what draws web goers in. Use this resource for when you need data directly related to effective website design.

Pew Research Center’s “Mobile Fact Sheet” 

We all know smartphone usage is a major part of daily life for the majority of Americans. But, have you ever wondered specifically the role of mobile devices in American society? Pew’s research provides insight on who owns smartphones, as well as smartphone dependency. Insight from this resource can be useful for anyone discussing the role of mobile presences. 

The Verge’s “Tech Survey 2020” 

It is hard to imagine American life without an abundant use of technology. But how do Americans actually feel about the technology, the companies behind the popular platforms, or the various social media platforms? The Verge’s research provides clear numbers on all of these topics. This resource will be most helpful for those looking at the role of technology, tech companies, or social media in American society. 

Submit a Resource for the Library

Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library. 

Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

LinkedIn Content Promotion Program

What Is It?

Nexus Marketing now offers LinkedIn promotion of the content we create for our clients. When we have an article go live on your site or within our partner network, we will schedule it to be promoted on your company’s LinkedIn with custom text, a custom image specifically for social media, industry-relevant hashtags, and a trackable link. At the end of the month, we will provide an analytics report that includes engagement metrics like post impressions and page clicks.

How It Works

  1. Nexus already creates thought leadership content on your behalf, both for your site and our publishing partners.
  2. We’ll schedule a post on your LinkedIn promoting every piece of content that goes live as a result of Nexus activities.
  3. Posts will include a feature image custom to LinkedIn, custom text to engage readers, 3-5 industry-relevant hashtags, and a trackable link to track visitors from social. We’ll also tag the publishing partner where applicable.
  4. Your account manager will notify you when LinkedIn posts are live and can provide a standard monthly analytics report of the activities Nexus does on LinkedIn. The report will include page clicks, post impressions and reach, audience engagement and composition data, and profile performance.

Why Promote Thought Leadership?

Thought leadership content creates brand awareness and increases trust in a brand, so that when the time comes to buy, your audience trusts you. According to LinkedIn, 49% of decision-makers rate thought leadership as effective at influencing their purchase decisions. 

Promoting your thought leadership via social media enables you to build trust in your brand.

How you distribute your thought leadership is just as important as creating it in the first place. In a study by Edelman and LinkedIn, 58% of thought leadership producers attribute the success of their last exceptional piece to promotion and distribution. LinkedIn is the optimal social media platform to highlight thought leadership because of the audience of B2B professionals present on the site.

At Nexus, we are already creating industry-specific thought leadership on behalf of our clients. We want to ensure the widest possible distribution, get maximum value out of the work we’re already doing together, and take one more thing off your plate by promoting the content we create on your company’s LinkedIn.

Getting Started

If you’re interested in having Nexus promote your content on your company’s LinkedIn, reach out to your account manager for more detailed information regarding pricing based on your engagement. 

Text: Nexus Offerings Image: A woman stands in the center and a web around her indicates that she has been connected with various industries such as associations, nonprofits, faith-based organizations, education, healthcare, and recreation

Nexus Marketing Speaker Series

What Is It?

Nexus Marketing offers a service to help our clients line up cross-marketing opportunities such as webinars, podcasts, and other speaking engagements with our publishing partners. We can work closely with you to develop a series of topics specific to your brand and expertise, create content to support speaking engagements, and conduct outreach on your behalf to line up opportunities within our network.

We already have a free platform, called HAPO (which you can read more about here), to make connections between our clients and partners in the industry. The Speaker Series offering goes a step further, with Nexus actively working with you to generate topics to pitch to partners, create supporting materials, and source engagements specifically for you.

How It Works

  1. Nexus already works with a network of partners to share content and other cross-marketing opportunities.
  2. We work with you to understand what types of speaking engagements you’re interested in, audiences you would like to reach, and what ideas you would want to cover.
  3. Nexus will generate a list of proposed topics and work with you to create supporting materials for speaking engagements.
  4. Once we have those materials drafted, we’ll reach out on your behalf to our partners in our network who we think would be a good fit.
  5. We’ll coordinate meetings between your two teams and help finalize materials to support the collaboration.
  6. After the opportunity, we will follow up to ensure any marketing lists are shared and any other agreements are carried out.

Why Do Cross-Marketing Outreach?

Our speaker series is a fantastic way to market your business and build your network.

Beyond blog content, other cross-marketing activities such as podcast appearances, webinars, and conferences help you build brand recognition and authority in your industry. By working with partners throughout the social good space, you have the opportunity to reach new audiences and work with other influential brands. Additionally, opportunities like webinars create valuable resources such as marketing lists that can help with lead generation.

Getting Started

If you’re interested in having Nexus create content for your speaking engagements, reach out to your account manager for more detailed information regarding pricing and hours based on your engagement.

Image text reads: Current HAPO Opportunities. Image includes business people shaking hands.

Current HAPO (Help A Partner Out) Opportunities

Have an upcoming webinar you’d like a co-host for? Interested in sharing your expertise on a podcast? Want to dig into the data through co-sponsored research? We’re happy to connect you with contributors as well as connect you with other mission-driven businesses hosting marketing collaborations. Let us make it easy for you to connect with others in the social good sector!

Please review the listed opportunities and submit this survey to indicate interest. (You may submit for more than one listing in the same survey.)

Webinars

W-002: Webinar Guest Wanted

Host Sector: Nonprofit Education

Host Audience: Nonprofit professionals who are looking for their next nonprofit job, or business or government professionals who are looking to transition into the nonprofit sector.

Goal: Host platform meets via Zoom each month. The goal of the series is to provide perspective on either what it is like to work in a nonprofit (a recent program was on bullying and burnout in the nonprofit workplace), introduce a particular nonprofit job (a past program was on grantwriting) or some aspect of nonprofit work (such as starting a nonprofit).

Interested in Thought Leadership on: Nonprofit career-related topics

Ideal Contributor and Qualifications: The ideal contributor is someone with work experience in the sector, or experience in supporting the sector as a consultant, freelancer or vendor. They may create a presentation or work with the host to develop a series of questions for a Q&A format. All sessions are recorded and posted on the host’s site and the host’s YouTube channel.

Past Topics Have Covered: Grantwriting, volunteering, executive search, social entrepreneurship, diversity and equity, and more.

Date of opportunity: Flexible

Interested? Submit this survey with the code “W-002.” 

W-003: Webinar Guest Wanted

Host Sector: Texting software

Host Audience: Organizers, consultants, fundraising directors

Goal: Looking to host educational fundraising webinars focused on Giving Tuesday. Specific topics would be determined with collaborator.

Date of opportunity: Flexible – Q4

Deadline: Rolling

Interested? Submit this survey with the code “W-003.”

W-004: Webinar Guest Wanted

Host Sector: Social impact software (primarily grants management and CSR)

Host Audience: Grantmakers and CSR Professionals

Goal: To provide educational content and dissemination of relevant information through a webinar for grantmakers and CSR professionals.

Interested in Thought Leadership on: Philanthropy or CSR

Ideal Contributor and Qualifications: Guests should have topic-based expertise on a subject relevant to the world of philanthropy or CSR.

Past Contributors: Kari Aanestad (co director of Grantadvisor.com), Washington State Department of Commerce 

Past Topics Have Covered: How to improve your grantmaking with grant management software, how to center equity in your grantmaking 

Additional Information: We do not do direct promotions of speaker organizations or brands.

Date of opportunity: Flexible 

Deadline: Rolling 

Interested? Submit this survey with the code “W-004.”

W-005: Webinar Guest Wanted

Host Sector: Charity auctions and events

Host Audience: Individuals at charities tasked with planning events

Goal: The goal of these webinars is to provide specific and actionable advice on running events that nonprofits would find helpful during various phases of the event planning process. 

Interested in Thought Leadership on: How to future proof events with hybrid concepts, though the host is open to other topics related to event planning and strategy. 

Ideal Contributor and Qualifications: In search of nonprofit professionals who can speak to effective auction planning and event strategy. 

Past Topics Have Covered: Hybrid Galas

Date of opportunity: Flexible

Deadline: Rolling

Interested? Submit this survey with the code “W-005.”

W-006: Webinar Guest Wanted

Host Sector: Nonprofit digital agency

Host Audience: US based nonprofit professionals 

Host Audience Reach: 50-100 registrants per webinar (reach is 5K-10K through email marketing, organic, and paid social)

Goal: To find bring value and educate our community and clients.

Interested in Thought Leadership on: Grant writing as well as other topics pertaining to marketing 

Ideal Contributor and Qualifications: No qualifications 

Past Contributors: Nonprofit Megaphone, Bloomerang

Past Topics Have Covered: Creative virtual fundraising, data-backed strategies to engage and inspire donors 

Additional Information: We host a monthly FREE webinar to help nonprofit professionals. The webinar usually takes place mid-week on Tuesday, Wednesday, or Thursday. 

Date of opportunity: Flexible

Deadline: Rolling 

Interested? Submit this survey with the code “W-006.”

W-007: Webinar Guests Wanted

Host Sector: Background Check Software

Host Audience: Nonprofits, faith-based organizations, small businesses

Goal: This webinar series aims to provide expert advice on hiring and training for professionals in various industries whether that be insight on strategy, planning, or adapting to current trends. 

Interested in Thought Leadership on: Hiring or training in one of the above industries. 

Ideal Contributor and Qualifications: Work in one of the related industries and can speak as an expert on hiring or training for their organization/industry.

Past Contributors: Fountain, ClearCompany, Jazz HR

Past Topics Have Covered: Onboarding staff, working with blended teams, hiring efficiency, talent retention, hiring remotely, etc. 

Date of opportunity: Flexible

Deadline: Rolling

Interested? Submit this survey with the code “W-007.”

W-008: Webinar Guest Wanted

Host Sector: Nonprofit Web Design Experts

Host Audience: Nonprofit Professionals

Goal: This webinar series provides direct insight on effective uses of technology in the nonprofit space from the perspective of experts who have put the advice into practice with success. 

Interested in Thought Leadership on: Technology in nonprofit work

Ideal Contributor and Qualifications: Expert in the nonprofit sector interested in speaking on the logistics of using technology to run a nonprofit. Contributor is expected to reciprocate the marketing relationship. 

Past Contributors:  SalsaLabs, Julia Campbell Social Marketing

Past Topics Have Covered: Web accessibility, Google Ad Grants, Social Media Strategy, and #GivingTuesday Campaigns. 

Date of opportunity: Flexible

Deadline: Rolling

Interested? Submit this survey with the code “W-008.”

W-009: Webinar Guest Wanted

Host Sector: Fundraising Software

Host Audience: Nonprofits, schools, faith-based organizations

Goal: Looking to host educational webinars to share fundraising and donor engagement expertise and advice with customers. 

Interested in Thought Leadership on: Fundraising, donor management, donor engagement

Ideal Contributor and Qualifications: Thought leaders and educators within the nonprofit sector. Would love contributors with engaging success stories and actionable insights to share. 

Date of opportunity: Flexible – likely looking at Q1 of 2022

Deadline: Rolling

Interested? Submit this survey with the code “W-009.”

W-010: Webinar Guest Wanted

Host Sector: Digital learning/ associations, life sciences, and corporate spaces

Host Audience: Associations, legal education, professional education, and clinical 

Host Audience Reach: Audience of upwards of 300 attendants (combined live and streams)

Goal: To provide informative content about a topic relevant to virtual events or educational content.

Interested in Thought Leadership on: Virtual events, educational content, virtual event platforms, gamification

Ideal Contributor and Qualifications: Experience in the relevant sector. 

Past Contributors: BadgeCert, Falcon Events

Past Topics Have Covered: Live streaming trends, association trends, corporate mindfulness

Date of opportunity: Flexible

Deadline: Rolling 

Interested? Submit this survey with the code “W-010.” 

W-011: Webinar Guest Wanted

Host Sector: Fundraising Device and Virtual Platform

Host Audience: Nonprofit staff and board members

Host Audience Reach: 22,000

Goal: Looking to host webinars to provide learning opportunities for our customers to help them further develop their fundraising strategies. 

Interested in Thought Leadership on: Fundraising and donor engagement

Past Topics Have Covered: Understanding corporate philanthropy, communicating with donors through branding, maximizing donations

Ideal Contributor and Qualifications: Speakers/guests should have topic-based experience on a subject relevant to donor engagement or fundraising. No direct promotion of speaker organizations or brands. 

Date of opportunity: Flexible – in 2021

Deadline: Flexible

Interested? Submit this survey with the code “W-011.”

W-012: Webinar Guest Wanted 

Host Sector: Fundraising, Data Analytics, and Advertising

Host Audience: Nonprofit Professionals

Goal: These short webinars are designed to provide industry pro tips to nonprofits from experts in a way that is easy to understand and does not take up too much of the viewer’s time. 

Interested in Thought Leadership on: Nonprofit fundraising, marketing, and administration

Ideal Contributor and Qualifications: Guests should be prepared to deliver a 10-minute pro tip to the nonprofit community and offer tactical ways for organizations to implement their pro tip. In addition, the guest should be able to provide a downloadable asset that nonprofit professionals would find beneficial when looking to use the pro tip within their organization.

Past Contributors: TCB Fundraising, SalesIntel.io, OneCause

Past Topics Have Covered: SMS campaigns, digital advertising, and storytelling

Date of opportunity: Rolling

Interested? Submit this survey with the code “W-012.”

Podcasts

P-002: Podcasts Guests and Sponsors Wanted

Host Sector: Nonprofit consulting

Host Audience: Nonprofit exec, board members, nonprofit consultants, nonprofit leaders

Host Audience Reach: 4,500 per month

Goal: 

  • Help nonprofits improve their management game through 
  • Help podcast stakeholders (guests, sponsors, etc.) improve their reach
  • Have some fun together! 

Interested in Thought Leadership on: Insider giving (trading, stocks), diversity, but also open to anything within the nonprofit sector

Ideal Contributor and Qualifications: Be involved in the nonprofit sector as a leader, expert, consultant – thought leader in the nonprofit sector

Past Contributors: Tania Anaissie, David Nadelman, Katie Appold 

Past Topics Have Covered: Process consultants, power-sharing, collective leadership, misconceptions about the nonprofit sphere

Sponsorship Information: Required for brand and book promotion.  

Date of opportunity: Flexible

Deadline: Rolling

Interested? Submit this survey with the code “P-002.”

P-005: Podcast Sponsors Wanted

Host Sector: Podcast and Blog

Host Audience: Nonprofit leaders, young professionals, social do-gooders, philanthropists

Host Audience Reach: 6,000 monthly

Qualifications for Contributors: Values-aligned partners only. Host values are: Everyone Matters; Play the long game; simplify, humanize & tell a great story; It’s not just about giving. It’s about belief; Cultivate & mobilize rabid fans; Steward relentlessly; Disrupt. Grow. Adapt. Repeat; Community is Everything.

Details: Three types of podcast sponsorship are available –

  • Midroll sponsorship (permanent placement of a recorded-by-host ad for your business). Best for building long-term equity and connection with our community of listeners.
  • Blitz sponsorship (a mini ad placed at the beginning of an episode on the entire catalog of episodes) Best for getting the most exposure in the shortest amount of time. This ad is dynamic, so only lasts for the duration of the sponsorship and is not permanent.
  • Themed Week partnerships – an opportunity to work with host podcast/content team to dream and create a curated week of episodes around a certain
    topic. This is best for maximum depth of exposure around a topic that is a win/win for both listeners and sponsor organization.

Date of opportunity: Flexible

Deadline: Rolling

Interested? Submit this survey with the code “P-005.”

P-007: Podcast Guests Wanted

Host Sector: Philanthropy 

Host Audience: Nonprofits 

Host Audience Reach: Distributed via email to full audience currently at 16K with 200 added weekly.

Goal: To interview change-makers in the field of philanthropy.

Interested in Thought Leadership on: Fundraising, philanthropy, innovative technology

Ideal Contributor and Qualifications: Looking for a change maker within the field of philanthropy. We’ve had fundraisers, philanthropists, innovative technology CEO’s.  The thread that runs through all of these is a focus on relational philanthropy. Looking to interview CEOs, founders, or executive level management.

Past Contributors: BRYANT GROUP, Marc Stein with Jews for Jesus

Past Topics Have Covered: Annual giving, what makes a top fundraiser

Additional Information: The podcasts are audio interviews about 40 minutes in length.  We publish one per month, mid-month.

Date of opportunity: Flexible (beginning in Q1)

Deadline: Rolling 

Interested? Submit this survey with the code “P-007.”

P-008: Podcasts Guests Wanted

Host Sector: Web Solutions and Digital Strategy

Host Audience: Nonprofit Executives, Board Members, and IT/Marketing Directors; Social Enterprise/Impact companies; US 60% Female; 30-55 years old

Goal: Our goal is to cultivate a community of learning and encouragement for Woman-Owned Agencies making a positive social impact. This can be in the form of tips and tricks, shared experiences, and a great, friendly conversation with our CEO.

Ideal Contributor and Qualifications: Our ideal contributor is a woman who owns or runs her own agency and aspires to make a positive social impact.

Date of opportunity: Flexible, between December 2021 to December 2022

Deadline: Rolling

Interested? Submit this survey with the code “P-008.”

Conferences & Events

C-004: Event Speakers Wanted

Host Sector: Social entrepreneurship and crowdfunding

Host Audience: Social entrepreneurs and changemakers

Goal: Looking for speakers for a regular event series where experts in the social good sector share advice and expertise with a network of social entrepreneurs. 

Interested in Thought Leadership on: Crowdfunding, social innovation, social entrepreneurial education, and fundraising (particularly for small teams). 

Date of Opportunity: Flexible – looking for speakers for September-December

Deadline: Rolling

Interested? Submit this survey with the code “C-004.”

C-005: Conference Sponsors Wanted

Host Sector: Nonprofit professional development

Host Audience: Current and future nonprofit professionals (600+ attendees)

Goal: Looking for sponsors for a fully virtual conference experience that builds cultural competency and leadership skills in the nonprofit sector. 

Sponsorship Information: Sponsorship packages range from $250-$25,000, and customized sponsorship packages are available. Past sponsors include Insperity, The Alford Group, Center for Creative Leadership, and NeonOne. 

Date of Opportunity: February 23-25, 2022

Deadline: 12/31/21 (for full sponsorship benefits)

Interested? Submit this survey with the code “C-005.”

Research

R-001: Research Collaborators Wanted

Host Sector: Fundraising Auction Software

Host Audience: Fundraising decision-makers, fundraising team lead, chairperson, staff, or volunteers; located in North America

Goal: Create and carry out a research project to understand what the future landscape will look like for nonprofit events and let that data lead the way for solutions and content.

Details: Host is happy to work with collaborators to create research, study, etc. Host and collaborators will send out research questionnaires to audiences to obtain research sample size of statistical significance and searching for 360-degree feedback from the industry. No survey has been drafted as of yet so very open to complete collaboration from start to finish, looking to share and use a wide audience with multiple partners for a comprehensive industry outlook piece. 

Ideal Contributor and Qualifications: Ideal contributor would be searching to understand current problems with a solutions mindset. Organization supporting nonprofits with access to fundraising decision-makers:

  • Any SaaS partner that wants to learn more about the customer journey to sell and find a platform for fundraising and donations.
  • Any general nonprofit support business that wants to learn about their customer personae

Interested? Submit this survey with the code “R-001.”

Other Opportunities

O-001: Content Feature Submissions Wanted

Host Sector: Nonprofit Education

Host Audience: Nonprofit staff, board, and volunteers

Goal: To be a Content Expert, the person or organization (for profit, government, or nonprofit) should be able to provide links to their own branded educational material in the form of videos, podcasts, documents (such as checklists), or organized courses that are found on their own website or a public third-party host (such as YouTube, Vimeo, Teachable, Thinkific, etc.) Content created under the brand of a third party, such as a professional association, is only posted if that third party is also a Content Expert with the host. 

Content Experts are eligible to be interviewed as part of an upcoming “Lunch & Learn” livestream series from host.

Interested in Thought Leadership on: Expertise can be any nonprofit specific area, such as fundraising, nonprofit accounting, fiscal sponsorship and etc. It can also be general expertise that is helpful to nonprofits, such as career advancement, making presentations, website security, and more.

Ideal Contributor and Qualifications: Expertise in a proposed subject that is nonprofit specific or helpful to nonprofits who has educational content in their area of expertise.

Past Contributors: Amy Eisenstein of Capital Campaign Toolkit, Concord Leadership Group, the Nonprofit Snapshot

Past Topics Have Covered: Recurring giving, nonprofit careers, capital campaigns

Note: When filling out the interest form (below) please note the content you’d like to share.

Interested? Submit this survey with the code “O-001.” (Please note, this opportunity was formerly listed as June O1.)

O-003: Resource Directory Feature Opportunity

Host Sector: In-kind Donation Platform

Host Audience: Nonprofit fundraising event leaders across U.S. & Canada

Host Audience Reach: 22,000

Goal: Looking for contributors with a product or service that directly benefits nonprofit operations and/or fundraising.

Details: Host has a nonprofit member base of 22k+ fundraising event leaders that host supports year-round. Host will meet with potential contributors with the intention of including contributor with a free listing in host’s Nonprofit Resource Directory.

Interested in Contributors with Expertise In: Auction & Event Management Platforms, Licensed benefit auctioneers, consignment travel and auction packages for events, grant management & fundraising platforms, membership management and CRM’s, operations and other resources

Ideal Contributor and Qualifications: Minimum 2 years in business. Host also does own vetting for customer satisfaction. Affiliate or referral program in which we can participate is a plus and enable you to receive partner benefits that are typically paid.

Interested? Submit this survey with the code “O-003.”

O-004: Research Library Feature Opportunity

Host: Nexus Marketing

Host Audience: Mission-Driven Businesses 

Goal: Looking for contributors trying to get their research on various verticals of the mission-driven sector out there. Ideally research will be useful for mission-driven businesses looking for data to include in their writings on the sector which will benefit the contributor in spreading the word about their research. 

Details: Our Research Library for Mission Driven Businesses is looking for submissions. We are particularly looking for research on fundraising, nonprofits, associations, K-12 education, higher education, small businesses, museums, or community organizations. Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library. 

Interested in contributors with: proprietary research on something related to the workings of the mission-driven sector

Interested? Submit this survey.

 

What happens next?

You will receive confirmation of receipt and a timeline to expect next actions. Then, we’ll send your query to the host. (HAPO opportunities are double opt-in.) If the host is interested in connecting, we’ll make the introduction.

Have an opportunity to add to the list?

If you’re interested in finding collaborators for your next project and you’d like to list it here, please fill out this survey.


Due to the limited number of opportunities, we can’t guarantee all requests will be addressed but we’ll do our best to make win-win connections and hand off the opportunity to you and the partner.

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Introducing New Partners to Nexus: How and Why

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How Does Publishing With Nexus Partners Work?

Process

  1. Once you have approved your content for publication, it goes to our Content Publishing Coordinator team, who interface directly with our publishing partners.
  2. They send the draft and your author bio, and any other supplementary materials needed.
  3. From there, the partner reviews the piece and requests any edits to match their house style and audience needs.
  4. Once the edits have been agreed upon, the partner will give us a publication date and a live link.

Frequently Asked Questions

Q: When can I expect my offsite piece to go live?

A: This varies based on the partner’s content calendar and Nexus’s work schedule. You can expect that pieces should go live within the quarter it is sent to the partner, but exact publication dates are subject to how Nexus works with each partner and the partner’s content schedule. Our CPC team follows up with partners about a piece that is sent off with every subsequent post that gets sent off and at our quarterly check-ins to ensure it goes live. The average partner agrees to four guest posts per quarter, which means Nexus follows up roughly four times about your content.

Q: How can I ensure my pieces go live quickly?

A: Being responsive to requests from your account team and being flexible with partner publishing requirements and edits will help your offsite pieces get published as quickly as possible.

Q: How often does Nexus talk to its partners?

A: Nexus is in touch with our partners once per quarter on our check-in calls where we discuss content calendars, and then throughout the quarter as pieces are ready for publication and as cross-marketing opportunities pop up. Outside of our regular contact schedule, we will also follow up to ask about pieces that are pending publication if we do not have a projected go-live date.

Q: Why am I getting guest posts for my blog?

A: Some of our publishing partners work with us on the condition that they are also able to contribute content to our clients in return. If you have questions or concerns about guest posts on your blog, please let your account team know so that we can ensure we’re making good matches between our partners and our clients.