Partner Blog Content Types

Types of Partner Content

New educational blog posts written for partners with clear authorship by clients
Commonly referred to on the web as a “guest post” or “guest contributor”
Helps partners by growing their library of educational content with a new perspective from a client who is an expert on the topic
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter

Unbranded new content is an article written for a partner by a client without specific authorship
Helps partners by growing their library of educational content on a topic they didn’t have to write themselves without any specific promotion of a client’s brand
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter

The client will significantly improve and expand an existing article on a partner’s site that is outdated
These existing articles may have originally been written by the client multiple years ago
The client will expand the article with new sections, add or update images, and increase the depth of existing sections
Helps partner by improving the quality of existing articles on their website which improves their overall website quality
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article

The client will significantly improve and expand an existing article on a partner’s site that is outdated
These existing articles were not originally written by the client
The client will expand the article with new sections, add or update with new images, and increase the depth of existing sections
Helps partner by improving the quality of existing articles on their website which improves their overall website quality without being promotional
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article

Expands the number of possible collaboration opportunities between partners and clients
Allows for more balance between new content creation vs. improving existing content and brand promotion vs. pure education
Increases diversity in backlink types within the content for clients and partners
Enables clients to revise outdated content on partner websites and allows partners to improve the content of their website free of charge
Partner content should perform better overall in search which is beneficial for both the partner and the client

When the Content Publishing Coordinator [CPC] you work with sends over the proposed quarterly content calendar, they’ll include the type of content next to each of the suggested topics
If the proposed content type isn’t a good fit, let the CPC know and they’ll revise with your feedback incorporated
All content types are sent over via the same publishing methods and follow the same publishing schedule
If you have any questions, ask your CPC and they’ll be able to provide support

When the Account Manager [AM] you work with sends over upcoming partner placements, they’ll include the type of content next to each of the suggested topics
If the proposed content type isn’t a good fit, let your AM know and they’ll work with the CPC team to revise the opportunity
All content types are sent over via the same publishing methods and follow the same schedule
If you have any questions, ask your AM and they’ll be able to provide support