Entries by Abby Santos

Designing for Trust: Visual Cues that Close Deals

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In the mission-driven world, buyers have become increasingly risk-averse. When a Director of Development looks at your software, they’re comparing features, sure. But they’re also scanning for visual proof that your organization is stable, compliant, and built for the long haul. This means that design is your primary “trust signal,” your first chance to make […]

WebP vs. JPG vs. PNG: What’s the Best Image Format for SEO?

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As organic search continues to evolve, users increasingly expect a rich, visual experience. Search engine features, like Google Search Live and Lens, incorporate visuals directly into the search experience. If you want your content to keep up, you need to get serious about graphic design. But there’s a delicate balance to strike when it comes […]