Author Archive for: David
About David Myers
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Entries by David Myers
The Nexus Approach: Case Studies, Success Stories, & Portfolio Pages
/in How We Work/by David MyersCase studies are invaluable B2B marketing assets. By showing your brand’s work or products in action for real customers, they often go much further to help close deals than even the most effective sales pitches. However, consistently creating (or starting) your brand’s library of case studies, success stories, and portfolio entries requires time that you […]
The Nexus Approach: Branded Webinar Production & Marketing
/in How We Work/by David MyersWebinars are powerful marketing tools for B2B brands. A fine-tuned webinar strategy can attract new leads, engage and educate your prospects, and boost your brand’s image as a thought leader worth following. Most brands don’t bother to produce webinars because they can be quite time- and resource-intensive. After all, you need to put your best […]
The Nexus Approach: Shortform Video Clips
/in How We Work/by David MyersShortform video clips are everywhere today, and they’re quickly taking off as powerful B2B branding and lead nurture tools. Our favorite strategy for producing shortform videos is to reuse the valuable video assets already at your disposal—namely, by recycling webinar and digital event footage into packages of easy-to-share clips. If you’re already putting in the […]
The Nexus Approach: Downloadable Lead Capture Resources
/in How We Work/by David MyersProviding value to your visitors and prospects will enrich your marketing journeys, encouraging more users to stick with you and become qualified leads. One of the most effective ways to provide value and relevance to visitors is to strategically use gated content to deepen brand awareness and collect lead information. Downloadable resources are among the […]
Generative Engine Optimization (GEO) & SEO: What’s the Difference?
/in Client & Industry Resources/by David MyersIf your brand has already invested time and resources into an SEO strategy (or wants to), you probably have a few tactical questions about the new concept of increasing AI visibility through Generative Engine Optimization (GEO). How does GEO relate to SEO? How are they different? If you invest in one, should you invest in […]
Generative Engine Optimization (GEO) Scorecards Explained
/in Client & Industry Resources/by David MyersAI-powered tools like ChatGPT and Google AI Overviews are transforming how users access information—and much faster than anyone expected just a year ago. Success in search engines does not necessarily guarantee success in the LLM arena. For marketers, this presents a new challenge. How can your brand and its thought leaders stand out in AI-generated […]
SEO Content Creation Playbook for Mission-Driven Sectors: Onsite, Lead-Generating Content
/in Common Questions/by David MyersYour website’s content ultimately determines your success with SEO and organic lead generation. Don’t get us wrong—big-picture strategy, reporting, and your site’s technical health are all critically important, too. But they’re not so useful for an empty website! Many brands struggle to create high-quality, SEO-optimized content (rooted in current SEO best practices) that attracts the […]
Deciphering SEO News: Antitrust, AI, & What They Mean for You
/in Deciphering SEO News/by David MyersSummer 2024 has been one for the books in the SEO world. We’ve seen some wild industry developments that promise to bring more change to the SEO status quo than we’ve seen in a very long time. If you keep track of SEO, tech, or digital marketing news, you’ve probably picked up on the buzz. […]
Based in Atlanta, GA, our digital marketing expertise focuses on generating qualified leads, increasing inbound revenue opportunities, and optimizing return on investment.