Author Archive for: David
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Entries by David Myers
The Nexus Approach: Shortform Video Clips
/in How We Work/by David MyersShortform video clips are everywhere today, and they’re quickly taking off as powerful B2B branding and lead nurture tools. Our favorite strategy for producing shortform videos is to reuse the valuable video assets already at your disposal—namely, by recycling webinar and digital event footage into packages of easy-to-share clips. If you’re already putting in the […]
The Nexus Approach: Downloadable Lead Capture Resources
/in How We Work/by David MyersProviding value to your visitors and prospects will enrich your marketing journeys, encouraging more users to stick with you and become qualified leads. One of the most effective ways to provide value and relevance to visitors is to strategically use gated content to deepen brand awareness and collect lead information. Downloadable resources are among the […]
Generative Engine Optimization (GEO) & SEO: What’s the Difference?
/in Client & Industry Resources/by David MyersIf your brand has already invested time and resources into an SEO strategy (or wants to), you probably have a few tactical questions about the new concept of increasing AI visibility through Generative Engine Optimization (GEO). How does GEO relate to SEO? How are they different? If you invest in one, should you invest in […]
Nexus Marketing’s Guidelines for AI-Generated Images in Design
/in Common Questions/by David MyersUpdated January 2026 As the use of AI-generated images grows in popularity due to their speed and practicality, Nexus Marketing adheres to best practices. This ensures compliance, minimizes risks of copyright infringement, and protects both Nexus and our clients from potential data breaches. This document addresses potential client questions and concerns about incorporating AI-generated images […]
Generative Engine Optimization (GEO) Scorecards Explained
/in Client & Industry Resources/by David MyersAI-powered tools like ChatGPT and Google AI Overviews are transforming how users access information—and much faster than anyone expected just a year ago. Success in search engines does not necessarily guarantee success in the LLM arena. For marketers, this presents a new challenge. How can your brand and its thought leaders stand out in AI-generated […]
SEO Content Creation Playbook for Mission-Driven Sectors: Onsite, Lead-Generating Content
/in Common Questions/by David MyersYour website’s content ultimately determines your success with SEO and organic lead generation. Don’t get us wrong—big-picture strategy, reporting, and your site’s technical health are all critically important, too. But they’re not so useful for an empty website! Many brands struggle to create high-quality, SEO-optimized content (rooted in current SEO best practices) that attracts the […]
Deciphering SEO News: Antitrust, AI, & What They Mean for You
/in Deciphering SEO News/by David MyersSummer 2024 has been one for the books in the SEO world. We’ve seen some wild industry developments that promise to bring more change to the SEO status quo than we’ve seen in a very long time. If you keep track of SEO, tech, or digital marketing news, you’ve probably picked up on the buzz. […]
Maximize the Value of SEO: Our Easiest Conversion Optimization Tips
/in Common Questions/by David MyersThe ROI of SEO activities is ultimately generated by conversions. When users discover your website through organic search, engage with your content, and convert, your efforts have directly generated value for your brand. But what if your top-ranking content doesn’t seem to get much attention? What can you do to bolster the value of content […]
Cookieless Tracking, Google Analytics 4, and What It All Means for You
/in Deciphering SEO News/by David MyersThe ways that websites collect visitor data is changing fast. The biggest player in the space, Google, has been slowly implementing changes to catch up. To stay compliant with evolving privacy regulations and to keep drawing reliable insights from your website’s performance (like the ROI of your SEO investments), you need to understand these changes. […]
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