Entries by Jordan

Beyond Text: Why We’re Using Multimedia to Demonstrate EEAT

In today’s digital landscape, lengthy articles consisting mostly of text are no longer enough to ensure your brand stands out online. As a team of content creators focused on driving leads for mission-driven clients, we’ve seen the bar for “high-quality content” rise dramatically. Focusing on keywords and word count alone won’t help you reach your […]

Video SEO: Optimize YouTube & Instagram Content for Search

Video creation and promotion have always played a key role in search engine optimization (SEO), but in 2025, they’re no longer just important—they’re essential. Search behaviors are shifting, and platforms built on video have become the new gateways to discovery. Instagram recently partnered with Google to allow the search engine giant to index Instagram content […]

How the Nexus Team Uses AI Enabled Content Solutions

With over 4 billion monthly active users, ChatGPT’s popularity as a generative AI solution has skyrocketed since its release in 2022. AI is not just changing how people use the Internet; it’s reshaping how content teams operate. According to AirOps: “Based on survey data from ~150 content leaders across multiple industries, our research reveals organizations […]