36 Vital keywords ranking on the first page of Google
ASP is a partnership-drive consulting firm powering fundraising, strategic planning, and board leadership solutions for the well-positioned nonprofit.
Their unique partnership-driven approach allows advisors to get to know the nonprofits they work with. They place special emphasis on understanding their clients’ internal values and goals in order to become a natural extension of each organization’s team.
Aly Sterling founded her eponymous consulting firm in 2007 to help all kinds of nonprofits more effectively pursue their missions.
She believed the ability to be successful at raising money wasn’t just the privilege of large budgeted, well-established organizations. Aly knew from experience that all nonprofits could reach their goals with effective boards, clear strategies and a commitment to fundraising accountability.
However, reaching these organizations with this message was a challenge. Aly realized she needed help spreading the word about her services to nonprofits that were ready to change. That’s when she and her team heard about Nexus Marketing.
Aly Sterling Philanthropy engaged with Nexus Marketing in 2016. To launch the relationship, team members from both businesses worked together to develop a successful content strategy that would prioritize Aly’s goals and stay true to her specific written voice.
Increase in
organic traffic since 2016.
Increase in monthly
referral traffic
Vital keywords ranking
on the first page of Google.
After launching their engagement, Aly Sterling Philanthropy worked closely with the Nexus Marketing team to develop a comprehensive content strategy that focused on high-value keywords, search volume, and audience specificity. This strategy effectively spread the word about the firm’s services.
Nexus focused the engagement around three core strategies:
Content bundles focused on high-value middle-of-the-funnel and bottom-of-the-funnel keywords.
External thought leadership on high-visibility nonprofit-sector blogs.
Placements on high-performing consultant recommendation pages.
In order to build authority to Aly Sterling Philanthropy’s expertise in the nonprofit field, the Nexus Marketing team helped strengthen partnerships with renowned websites across the sector, such as NonProfit PRO and Guidestar. Aly Sterling Philanthropy was then able to share its valuable insights across multiple highly-visible platforms.
As a result, Aly Sterling Philanthropy has become a staple contributor on top nonprofit advisory blogs and websites.
The creation of valuable content on Aly Sterling Philanthropy’s own site significantly improved its rankings for target keywords, which increased its visibility in Google search results. This led to more conversations and conversions for the firm.
“Since partnering with Nexus Marketing, our organic traffic and resulting leads have skyrocketed. Working with field experts that specialize in both SEO and the nonprofit sphere provides our team with the peace of mind of knowing we’re getting the best, most relevant digital content. Nexus Marketing is a great partner and we couldn’t be happier with our decision to invest in their work.”
Let’s talk. This could be the start of something beautiful.
Training magazine