Our Commitments and Expectations

Our Commitments & Expectations

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Our Commitments

Two-Way Communication

Nexus will work with Client to establish two-way communication and review processes.
Frequency: Ongoing

Keyword Research & Content Strategy Creation

Nexus will research and compile a master keyword strategy. Nexus will put together a content strategy that will guide the engagement’s content creation activities.
Frequency: 1x every six months with additional research and adjustment as needed

Technical SEO

Nexus commits to providing technical SEO services. Nexus will make recommendations on what technical issues should be addressed and execute based on feedback from the Client. Both teams will put forth their best effort to continuously monitor and address any concerns as they arise.
Frequency: Ongoing

Content Generation

Nexus will create high-quality, relevant content in a variety of formats such as SEO content outlines, on-site blog posts, off-site blog posts, graphics, emails, and evergreen webpages.
Frequency: Ongoing

Content Distribution

Nexus will coordinate with distribution channel partners to share Client’s content on websites relevant to their target sectors. In most cases, partners require unique content to be created specifically for their audiences.

Once Nexus posts content on other websites on behalf of the Client, any changes made to the content and/or removal of the content is at the website owner’s discretion. Nexus is not responsible for any future changes that website owners decide to make.
Frequency: Ongoing

​​Organic Search Tracking & Reporting
Nexus will develop and issue a monthly status report to keep track of progress and highlight focus areas. This report will be reviewed with the client on a monthly call. Nexus will develop an executive summary presentation every 6 months to summarize the progress of the engagement, estimate ROI, and highlight potential opportunities for future growth.
Frequency: Ongoing

Digital PR

Nexus will try to provide introductions via its marketing partnerships that will benefit the Client and the broader partnership network on an ongoing basis and in response to client requests. All introductions are double opt-in so Nexus cannot guarantee any introductions.
Frequency: As needed

Video Creation

Nexus commits to creating engaging and informative video content for the Client to support their marketing efforts based on engagement priorities. The number of videos that the Client receives will be based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed

NXUnite Panels

Nexus will try to organize and promote virtual industry panels for the Client, featuring experts from various sectors to discuss relevant topics. The number of panels that the Client may get invited to will be based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed

Demo Hours

Nexus commits to organizing and promoting virtual demo hours that the Client can participate in to showcase their products or services. This is based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed

Influencer Marketing

Nexus commits to organizing influencer marketing webinars hosted by industry thought leaders to promote the Client’s expertise. This is based on the size of the engagement, engagement priorities, and Nexus discretion.
Frequency: As needed

Client’s Commitments

Two-Way Communication

Client shall work with Nexus to establish two-way communication and review processes.
Frequency: Ongoing

Content Publishing Timeline

Client will try to review content within 2 business days of the content being submitted for review.
Frequency: Ongoing

Data Access

Client will provide Nexus access to the following data sources:

  • Google Analytics
  • Google Search Console

Frequency: Ongoing; access granted within 5 days of signing the Agreement

Marketing Software

No marketing software is required for the Nexus engagement. If additional software is purchased by the Client, they will be responsible for the cost.
Frequency: Ongoing

Reputation Management

Client must commit to allowing Nexus to post on behalf of a representative of the organization, pending Client approval.
Frequency: Ongoing

Partner Introductions

Client must be willing to facilitate introductions with its partners for backlinking and SEO purposes.
Frequency: Ongoing

Content Contribution Permissions

Client should be willing to grant Nexus the necessary technical permissions to add content to its blog, webpages, and staging websites.
Frequency: Ongoing

Get to know our team

Cross-Team Roles & Our Working Relationship

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In order to ensure effective execution and streamlined communication across the two teams, we typically implement the following team structure for our engagements.

For the Client, these roles can be executed by the same person.

Nexus Marketing

Account Manager

  • Day-to-day point of contact for the Client
  • Responsible for: identifying highest value keyword opportunities, developing and overseeing a content and authority building strategy that will drive increase leads to the Client, ongoing project planning, and management of project resources

Copywriter

  • Responsible for: conceptualizing, writing, and editing all SEO-optimized content to rank for Client’s highest priority keywords, developing high-quality content for other marketing collateral like email campaigns and downloadable resources

Content Publishing Coordinator

  • Responsible for: all off-site outreach and coordination for authority-building and cross-marketing activities, cultivating and coordinating panel and webinar speaking opportunities

Technical SEO Specialist

  • Responsible for: identifying, prioritizing, and implementing technical improvements on the Client website that impact rankings performance

Graphic Designer

  • Responsible for: all graphic design and video production for Client’s on-site content, off-site partner blog posts, and downloadable resources pursuant to our engagement

Client

Project Sponsor, responsible for:

  • Overseeing the engagement from a leadership perspective
  • Leadership-level communication and reporting
  • Budgeting and management of top-level scope of the project

Project Lead, responsible for:

  • Assisting Nexus with disseminating engagement strategy and ensuring implementation

Content Review Lead, responsible for:

  • Providing timely feedback on content developed by Nexus, typically within a period of 2 business days
  • Providing feedback that balances brand considerations and SEO requirements, understanding that the faster content is published, the quicker we’ll see an ROI

Learn more about our engagements

Our Engagements: Guiding Principles for Success

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Our agency operates with a handful of guiding principles that underpin our engagements.

Let’s Get To An ROI As Quickly As Possible

Our primary goal for our engagements is to get clients to see a positive return on their investment with our agency as quickly as possible by growing lead generation.

Search Intent Should Drive Content Strategy

Google prioritizes content that matches what it knows users to be searching for. This is called “Search Intent.” Nexus will craft optimization plans and SEO content based on what we know about the intent of searchers looking for a given keyword.

Steady Content Review

SEO is the marathon-training of marketing: slow and steady progress is essential for long term success. Content should be reviewed at a steady rate so it can either be published or be sent to a partner for publication.

Content Quality/Comprehensiveness

To rank for competitive keywords, content should follow SEO best practices. In general, content plans will recommend final state pages to have a word count between 1,000-3,000 words at minimum. This signals to Google that the content dives deeply into a topic area, which helps the page rank as highly as possible.

You Should Love Your Nexus Team

If you are unhappy with your Nexus team, we would like you to share that feedback with us and we’ll do our best to address the feedback. If we are unable to, we will assign new team members to your account. We provide competitive increases to team compensation based on performance.

To adjust for these changes to compensation, the Client should expect an increase in their hourly rate every 12 months operating under the current agreement or in a new agreement

Organic SEO and Conversion Reporting Dashboard for Clients

Organic SEO and Conversion Dashboard for Clients

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When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process.

How do we track and communicate progress in traffic, keyword rankings, and lead generation? Let’s delve into this.

Live Google Data Studio Dashboard

Shortly after you kick off your engagement with Nexus, you’ll gain access to a live, interactive dashboard on Google Data Studio.

This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins.

This dashboard, while standardized, is tailored for each client to cater to their unique needs.

Executive Summary: A Clear Snapshot

The dashboard’s homepage features your brand’s logo and an executive summary.

This summary is crafted to be concise yet comprehensive, highlighting key takeaways, current objectives, and notable data points.

It’s designed for easy sharing with your executive team or investors, simplifying the task of communicating high-level insights.

Year-Over-Year Organic Traffic Analysis

Understanding the ebb and flow of your organic traffic is vital.

Our dashboard presents this in various formats – a succinct summary, monthly breakdowns, and detailed analysis by landing page.

This section reveals opportunities and challenges, guiding our strategy for future growth.

Organic Conversions: The Heart of ROI

Arguably the most critical part of our dashboard is the organic conversions analysis.

We look at conversions by type, over time, and by landing page.

This multifaceted view is crucial for identifying which strategies are driving real business results and where to focus our efforts.

Keyword Position Tracking: Staying on Top

Our dashboard integrates with SEMrush campaigns to provide a detailed view of your keyword campaign’s performance.

You’ll see how keywords fluctuate over time, their current positions, and their potential cost impact.

This continuous monitoring is key to adapting and refining our SEO strategies.

Channel Comparison: Understanding the Bigger Picture

Digital marketing is not just about SEO. We compare SEO performance with other channels driving traffic and conversions to your site.

This holistic view helps contextualize SEO within your broader digital marketing ecosystem.

Organic Traffic and Conversion Performance Over Time

Finally, we map out organic traffic against conversions over time.

This longitudinal view helps us gauge the effectiveness of our strategies in not just attracting visitors but also converting them into leads or customers.

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Concluding Thoughts

At Nexus Marketing, our reporting isn’t just about numbers; it’s about insights, strategy, and continuous improvement. Our comprehensive reporting structure is designed to keep you informed, engaged, and ahead in your digital marketing journey.

Google Calendar Embed Test Page

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Custom email content and strategy by Nexus Marketing

Custom Email Content & Strategy Services from Nexus Marketing

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Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Let’s take a look at what to expect from this offering:

Why are we offering email services?

Email is a natural way to help our clients maximize the value of leads generated through SEO. Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off. 

Think about all the visitors your site gets:

  • Some will be ready to convert after reading your SEO content and clicking through to a demo or contact page—great!
  • Others won’t be ready yet, whether that’s because they’re just taking their time or are at an earlier stage of their buying journey. 

But if you can secure their email address through a contact, download, or signup form, you can stay in touch and close the loop. Keep your brand and expertise on prospects’ minds, nurture the lead, promote your products and services, and more.

How does Nexus come in? Creating a consistent flow of new email content takes time—a lot of it—that your team might not have. The Nexus team can produce steady streams of email content for you, adapted to your brand’s voice and goals.

Is email an effective channel?

Email remains a highly effective marketing channel, even in the age of social media.

77% of consumers from all age cohorts prefer seeing email over promotional content on social media. Well-targeted email campaigns can yield ROIs of up to 4200%, $42 in returns per dollar spent, far above other marketing channels.

It’s scalable, measurable, adaptable to your audience and goals, and easily automated (provided you have a steady stream of content!).

What’s included in the Nexus email offering?

When you purchase an email add-on for your Nexus engagement, you’ll get:

  • A package of 10 or 20 emails to send to your subscriber or prospect lists
  • A custom strategy built around your goals and digital marketing collateral
  • Branded graphics for each email
  • Recommendations for timing your email cadence

What types of email streams can Nexus create?

Your package of emails will be tailored to your business’s goals. Here are some of the ways we can frame your email campaigns:

  • Promotional campaigns: Feature product/service highlights, updates, testimonials, and use cases with the goal of driving conversions.
  • Targeted lead nurture campaigns: Create an educational, semi-promotional stream of email content for subscribers to receive after downloading a particular resource from your website.
  • Thought leadership campaigns: Drive more traffic to your valuable onsite content and promote your offsite publications to build your reputation as an industry expert.
  • NXUnite panel follow-up: Getting ready to participate in an NXUnite panel? Make the most of your list of new contacts with a custom email stream to recap your event and orient new subscribers to your business.
  • Ad hoc, mix-and-match emails: Have a different idea, or don’t see yours listed here? No problem. We can develop custom content or campaigns to meet your needs.

How does the process work?

If you’ve added an email expansion to your engagement, what can you expect from your Nexus team? We’ll follow this workflow:

  1. You, your account manager, and your copywriter will meet to discuss objectives and outcomes for your email campaign(s).
  2. We’ll outline a strategy for your package of emails and send it to you for approval.
  3. We’ll draft your email content and send it to you for review.
  4. We’ll incorporate any changes and edits from your team to finalize the email stream.
  5. Start sending your emails and nurturing more leads!


For packages of 10 emails, the project will be completed within a month of kickoff. For packages of 20 emails, the production process will be split into two batches. You’ll be able to start using them right away before the second batch is completed.

Pricing details:

  • 10-email stream: $6,000
  • 20-email stream: $12,000

For lead nurture purposes, it’s best practice to send an email 1-4 times a week. This means a 10-email stream can be used for 3-10 months and a 20-email stream can be used for 5-20 months depending on your preferred frequency.

Example Nexus Email Stream

Take a look at this example to see what you can expect from a Nexus email stream.

Here’s a strategy that we laid out for a SaaS platform that offers products for nonprofits and businesses. We designed a 10-email stream with the objectives of driving increased engagement from nonprofit subscribers and converting free nonprofit users to a paid tier:

Example email strategy for SaaS adoption and upgrades

Here’s one of the emails from the stream:

Example email from a stream designed to drive engagement from free signups

Want to learn more or discuss the details?

Please reach out to your account manager or copywriter. We’ll be happy to chat through what an email strategy might look like for your business.

Contact Nexus Marketing to discuss custom email content and strategy development.