Take center stage and host an epic panel on NXUnite!
With custom panels, you have the freedom to bring your vision to life. Whether you have a specific topic or a dream team of panelists in mind, get ready to seize the spotlight and create your ideal panel:
Choose a topic that perfectly aligns with your team’s expertise
Handpick a dream team of 2-3 industry experts
Set the date and time that suits you best
Cost: FREE
What’s in it for you?
Tap into a vast community of 15,000+ mission-driven professionals
Establish your brand as a thought leader and a trusted authority in the industry
Leave the nitty-gritty logistics to us! Simply show up and shine at the event
Steps to Establishing Custom Panels:
Express Your Interest: Notify your Nexus/NXUnite point of contact of your desire to set up a custom panel.
Select Timing: Choose a suitable date and time from the options provided by the NXUnite team.
Define Panel Topic: Put forward a topic for the panel, whether by suggesting a title or requesting our assistance in crafting one.
Panelist Suggestions: Collaborate with the NXUnite team to compile a list of potential panelists who fit the designated category.
As the panel organizer, you are responsible for identifying and reaching out to the roster of panelists you select.
Panelists must meet the below requirements and be run by the NXUnite team before being invited:
Serves the mission-driven sector
Willing to send out marketing for the session preferably via email
Not competitive with other selected panelists
At least 1 of the panelists must be new to the NXUnite panel series (to align with our goal of showcasing new voices in the space)
NXUnite will provide templates for making these introductions and will handle onboarding the panelists once they have agreed to join.
Outreach Template: After your NXUnite point of contact has approved the proposed panelists, use the provided template to contact the individuals.
Hi [Panelist],
I wanted to connect you with [NXUnite contact] at Nexus Marketing Agency who coordinates the NXUnite panels. I’m speaking on a panel in [month] and would love for you to join me in this session. Topic: Date and Time: [NXUnite contact] can follow up with more information but thought there might be an opportunity for you here. [NXUnite contact] – I’ll let you take it from here.
Interested in joining the excitement and hosting a panel on NXUnite? Let us know.
Before publishing new onsite content or submitting offsite content for publication, many Nexus clients prefer to provide a quick review. Your copywriter will then incorporate your edits, follow up on any questions as needed, and move the content forward to start generating SEO power for your website.
What does the content review process look like? What kinds of edits are the most helpful for our team to refine our understanding of your company’s voice? We’ve rounded up everything you need to know about content review:
We primarily use Google Docs to create and share new content rather than Microsoft Word. Since Docs are saved in the cloud, they’re much easier for us to share and update. They also allow us to clearly see the edit history of a document.
If Google Docs are new for your team, please don’t hesitate to ask your account manager or copywriter any questions — we’ll be happy to help!
When new content is ready for your review, your Nexus copywriter will provide you with a link to a Google Doc that contains the content. If we’re sharing a draft of an onsite article or activity, we will also share a link to a preview of an unpublished draft on your website in most cases.
When reviewing offsite content, you’ll only need to read the Google Doc and provide any edits or comments directly on the document.
When reviewing onsite content, you can review the unpublished blog preview to see how the finished piece will appear once it’s live on your website, but the Google Doc version of the article will be the easiest place to leave specific line edits.
We’ll also provide you with a timeframe or “Review By” date for each new piece of content that requires your review. This helps ensure that we can keep a steady pace of content production and meet any deadlines set by our external publishing partners.
Extremely delayed content review can ultimately harm the productivity and ROI of your Nexus engagement. In some cases of extreme delays, we may give you the heads-up that we’ll move forward with the content in question by a specific date.
That said, we also understand that you’re busy with a variety of responsibilities. If you ever expect that you’ll be unable to review content by the requested date or have any questions, just let us know — we can make adjustments as necessary.
The Content Review Hub
For most engagements, we’ll share content for your review in your “Content Review Hub,” which is housed in your engagement’s “Master Account Spreadsheet.” We recommend creating a bookmark for this spreadsheet, but please reach out to your account manager or copywriter if you’re ever unable to find it.
The Content Review Hub looks like this:
How the Content Review Hub Works
Your copywriter will add new content to the review hub once it’s ready for your review by updating the date fields, activity type, title, link(s), and optional notes/context. We’ll set the status to “Ready for Review.”
You can then check the Review Hub at any time to see new content.
Your copywriter will also send a weekly email to update you on changes made to the hub in the past week. If there are no new pieces ready for your review, we’ll let you know what to expect from us next and when.
Once you’ve reviewed a piece of content, you’ll update the status column to either “Reviewed and Approved” or “Reviewed – Discuss Further” (if you want to discuss the content or would like to see a second draft).
You’ll then reply to your copywriter’s weekly update email to let them know that you’ve finished reviewing one or multiple pieces of content.
How “Review By” Timeframes Work
We’ll ask that new content added to your Review Hub be reviewed by the Friday of the following week. For instance, if a new offsite post is ready for review on a Wednesday, we’ll ask that you finish reviewing it by Friday of the following week.
This timeframe ensures that you’ll always have a feasible turnaround period to review content both before and after receiving our weekly update/reminder email. This will also give you the flexibility to better incorporate content review into your normal schedule, and it ensures that we’re not sharing content in a difficult-to-manage manner.
We encourage you to visit the Review Hub at any point during the week when you’re able to set aside time for reviewing content (not just after receiving our weekly reminder email).
Please let us know if you ever expect that you’ll be unable to meet a deadline so that we can make adjustments.
Alternative Review Processes
In some cases, we’ll opt to use a content review process different from the one outlined above:
External project management platforms
If your business uses a platform like Trello or Asana to manage marketing tasks, we can use it, too. No need to reinvent the wheel if your team already has a process that works! We’ll just need login credentials and appropriate permissions to post and update tasks.
Email-based review of individual articles
For non-standard Nexus engagements, it may make sense to manage the content review process solely via email. In this case, your copywriter will email you with new pieces for review along with a “review by” date and any notes. Questions and follow-up will occur on that thread as needed.
Your Nexus account manager will work with you during the onboarding process to determine the content review process that will work best for your engagement. For existing Nexus clients, we can also make adjustments over time if you strongly prefer one process over another — just let us know so that your account manager can discuss it with you soon.
What’s Most Helpful for Us
Feedback on content is most helpful for Nexus copywriters when it’s specific, actionable, and gives us a clearer idea of your preferences that we can carry forward into new content. For instance, rather than highlighting a sentence and asking that it be rewritten, leave a brief comment explaining why it’s not hitting the mark or effectively representing your voice.
For more straightforward diction or stylistic changes, direct line edits in the Google Doc will be most helpful.
We also ask that clients avoid heavily reworking links in content,especially in offsite articles (since the primary goal of these activities is to build authority to specific pages on your website using particular types of anchor text). In onsite content, we have greater flexibility with linking. However, if you strongly prefer that something about a link be changed, please let us know so that we can adjust our strategy as needed.
In onsite content, we use heading tags, image alt text, links, and keyword mentions to signal its relevance to Google. In general, please avoid heavily reworking these technical elements and mentions of relevant keywords. This will ensure the content can perform according to the keyword optimization strategy developed by your copywriter for that article.
If you have bigger-picture feedback on a piece of content or have trouble describing your desired changes, please let us know so that we can discuss and offer potential solutions.
What’s Most Helpful for You?
Our goal is for the content review process to be a collaborative one that helps us effectively capture your brand voice while delivering SEO results. Please don’t hesitate to get in touch with your account manager and/or copywriter if you:
Have questions about the content review process or would like to request a process adjustment
Have big-picture feedback to discuss that will help your copywriter better represent your brand
Want to share new business priorities, preferences, or resources so that they can be incorporated into your content
Have any questions about your overall SEO strategy, our content creation process, or anything else
We’ll be happy to answer your questions and chat about your strategy — just let us know!
https://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.png00David Myershttps://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngDavid Myers2022-12-12 20:51:292024-08-02 15:03:01The Nexus Content Review Process
Google has announced that Google Analytics 4 is completely replacing Universal Analytics. Universal Analytics properties (Google Analytics 3) will stop collecting data on July 1, 2023.
If your account manager sent you this resource, this means you’re likely on Universal Analytics (GA3), but if you need to confirm, this Google resource can help you determine which one you’re operating on.
Google Analytics 4 is a big change for how/which metrics are being tracked, the way data is collected, and the interface of the tool. While any big switch like this will involve hiccups, this move is an exciting evolution for the world of web analytics. It enables code-free event tracking, helps fill gaps caused by privacy compliance, and more.
For more information about the differences between Google Analytics 4 and the current Universal Analytics, here are a few helpful resources:
Nexus is here to support the success of your SEO strategy over time, which relies on trustworthy data. So, while we can’t make this migration on your behalf, we’ve put together some resources on what this change means and what next steps are needed.
What Does This Change Mean For My Website Today?
When
While end of life for Google Analytics 3 / Universal Analytics is still far away, starting to track data in a Google Analytics 4 property as soon as possible will be imperative to minimizing gaps in year over year data.
Because Universal Analytics will stop collecting new data on July 1, 2023, you should set up Google Analytics 4 by July 1, 2022 in order to have the fullest data possible.
Who
You may be able to complete these next steps yourself if you have experience setting up GA or working in the back end of your website.
However, you may need support from your web development resource in order to complete the changes outlined in the next section. To make this request simple, we’ve created an email template you can access below that covers what is needed.
What
1) Start Tracking in a Google Analytics 4 Property
You’ll need to use the Google Analytics 4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. There are no changes to your Universal Analytics property, and it will continue to collect data until July 2023.
The setup wizard should make the basic setup a very quick/low-effort task.
In Universal Analytics, “goal completions” are how the Nexus team (and likely yourself and other members of your team!) understand the value of marketing efforts that pass through your website. Today, goals on your site may include things like contact us form submissions, demo requests, or webinar signups, and they may be configured either as destination or event goals.
In Google Analytics 4, these are more simply called “conversions,” and they’re measured with an event-based data model, which typically enables a more straightforward, code-free setup process compared to UA.
Option 1 (Simplest)
Use the UA → GA4 Goals Migration Tool to quickly recreate goals from your connected Universal Analytics property as conversions in Google Analytics.
Destination and Event Goals (the most common for Nexus engagements) are eligible for migration using this tool.
Option 2 (Backup)
In some cases, or if you have trouble with the tool, you may need to recreate corresponding versions of your goals manually as conversions in Google Analytics 4. If needed, you can use the following resources.
Step 1: Take Stock of Current Goal Tracking (Goal Completions in Google Analytics)
If helpful, fill out this Google Analytics 4: Conversion Setup Worksheet. If you’re not able to fill this out yourself, your Nexus account manager can provide support.
A couple of notes on auditing your current setup…
You’ll want to ensure any goals being used by Nexus, your marketing team, your website team, or anyone else at your business are brought over to Google Analytics.
However, as noted by Google, “Google Analytics 4 adoption provides a great opportunity to confirm which KPIs are important to your stakeholders.” You won’t want to move over goals that are out of date such as “Holiday Purchase 2017”.
When in doubt, go ahead and reconfigure a corresponding goal in Google Analytics 4. You can always turn off data collection later, but you won’t have data retroactively.
Step 2: Configure Conversions in GA4
For each individual conversion, you’ll create/switch on the appropriate conversion event in Google Analytics 4.
In some cases, you may need to set up a custom event.
Finally, please grant edit-level access to analytics@nexusmarketing.com and notify your account manager when this has been completed.
What Will This Change Mean Later?
Between now and July 2023, your account manager will transition reporting on traffic and conversions for your account to Google Analytics 4. But for now, reporting will remain consistent and we’ll continue to rely on information from Universal Analytics.
How Nexus Can Help
Where Can Nexus Support Your Team?
Providing high-level guidance to your web developer about what is needed for the switch to Google Analytics 4
Advising on current goal setup and how that translates into conversions in Google Analytics 4
Troubleshooting on code-free conversion setup in Google Analytics 4
Development of traffic and conversion reports in Google Analytics 4 to support our SEO engagement
Where Will Nexus Need Additional Support?
Setup of the Google Analytics 4 instance
Troubleshooting with data collection in Google Analytics 4
Setup of any custom event conversions in Google Analytics 4 that require working with code
Additional Resources
Template to Send to Web Resource
[Contact Name],
As you may know, Google is replacing Universal Analytics with the new Google Analytics 4 tool.
The full replacement won’t happen until next summer, but in order to minimize any gaps in data collection, we’d like to complete the setup one year before Universal Analytics is discontinued. But we need your help in order to make sure transition can occur as seamlessly as possible.
Could you please complete the following by July 1st, 2022?
Set up a new Google Analytics 4 property. Use the setup assistant to create a new GA4 property that collects data alongside our existing property.
Set up conversions in Google Analytics 4. Use the goal migration tool to import our existing goals as conversions in GA4. You may have to troubleshoot on this one to make sure all goals are migrated correctly.
Provide access to the Nexus team. Please grant edit level access to analytics@nexusmarketing.com.
The team at Nexus Marketing (who we work with for SEO) put together this resource with a few more details and considerations for this, which may be helpful. Let me know if you have any questions about what is needed.
Best,
[Your name]
https://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.png00Kendall Lakehttps://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngKendall Lake2022-06-02 17:15:252024-08-02 15:03:24Google Analytics 4: Information and Next Steps for Nexus Clients
On what timeline can I expect partner posts to go live?
Our clients often want to know when they can expect pieces to go live on partners’ websites. Typically, posts go live within a month of being sent to a publisher.
When a Content Publishing Coordinator (CPC) sends off a piece, it is standard practice to ask for a specific publication date from our partners. In the event that a partner does not provide a specific publication date, the CPC follows up via email every two weeks.
If after 90 days the partner has still not provided a target publication date, the CPC will pull the piece, so it can be repurposed for another partner. Our biggest priority is making sure client content goes live.
How does Nexus find partners that are a good fit?
One of our biggest priorities as a team is to make sure that clients are satisfied with the off-site placements we secure for their content. Nexus has purposefully developed a diverse partnership network that ideally includes industry-appropriate connections, and the CPC team is consistently leveraging current partner relationships to expand the partnership network.
Ultimately, link building is beneficial for building online authority and other SEO outcomes even when partners may be a little outside of a client’s ideal target audience. However, we do have processes in place to target industry-specific placements for clients who may have a more niche offering. This outreach includes:
Specific outreach on behalf of clients to their existing connections
Beginning a “chilly outreach” process to leverage client POCs’ relationships within the industry
Reaching out to top provider lists.
What should I expect from partner posts?
Here are elements to expect in partner posts:
Long-form educational content covering topics relevant to both client and hosting partner
Authority building references to client resources
High-quality, long-form content is more valuable for partners. The two biggest benefits of partner posts are link building and thought leadership development.
Link building: educational blog posts appear more natural to Google and generally perform better and can reference a number of different client pages, conveying the partner’s online authority to the client.
Thought leadership: high quality educational content helps our clients get in front of audiences that could benefit from their expertise and develop brand recognition with the mission-driven space, both of which are intended to pull new leads into the sales funnel.
How are topics for partner posts determined?
Topics for partner posts are brainstormed with guidance from the Account Manager and Copywriter based on the expertise of the client. These titles are then aligned with relevant publishing partners so as to show off the client’s industry thought leadership and also fit with their blog’s specific audience needs.
For these external blog posts, we are less focused on keywords than getting the client a diverse backlinking profile to build authority to their website in the eyes of Google.
When we are selecting and pitching titles, we are mindful of what linking priorities have been set by client and their Account Managers, but the topics don’t need to match exactly in order to build links naturally.
Why have I received a partner post for my blog?
Some of our publishing partners work with us on the condition that they are also able to contribute content to our clients in return. By accepting content on your blog you expand the number of partners you can publish with in turn (note: some of our most high-value partners require reciprocation). If you have questions or concerns about guest posts on your blog, please let your account team or content publishing coordinator know so that we can ensure we’re making good matches between our partners and our clients.
I’ve been asked to review a partner post for my blog, what is needed of me?
Your copywriting team will be uploading the partner blog post once it is approved by you, so all you need to do is give your approval to have it published on your blog. If you’d like, you are welcome to read through it and provide feedback, but this is not considered necessary as the blog post has already been reviewed by a Nexus team member.
We ask that you approve these pieces in a timely manner, as this is what we require of our partners when we send them your content.Ideally, blog posts will be published within 2 weeks. By our policy, we want no piece to remain in this liminal state longer than 90 days.
Our team is made up of talented writers, personable account managers, and incredible content publishing coordinators. Together, we create unique content that helps mission-driven businesses connect with nonprofits in need of effective software and services that amplify their work.
We’re always looking to expand our team with headstrong individuals who want to push the nonprofit sector forward. If you’re curious about what it’s like to be part of our team, learn more about life at Nexus Marketing by exploring these topics:
As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running and learn through the job. If you’re thinking about joining the team, we want to make sure that you’re a good fit for the role and will be happy working here.
What is Nexus Marketing?
Nexus Marketing is the only online marketing agency that works specifically with mission-driven businesses that offer tools and services that power social good to create a better world.
We work with companies to create unique, engaging content and turn their websites into revenue-generating assets. Our core services include content creation, search engine optimization, and lead generation. Check out some of our case studies to see our work in action.
What’s more, our team is made of passionate storytellers, savvy marketers, and analytics nerds. We’re always looking for innovative ways to improve our clients’ success and grow our team with talented individuals.
What does the hiring process look like?
Our goal is to find inspired individuals and hire great fits for the team. That’s why joining the Nexus Marketing team requires a few different steps. Here’s what to expect:
You apply! Visit our Job Openings page to see what roles we’re currently looking to fill. If one sounds like a good fit, send us your résumé, a cover letter, a list of references, and any other materials the listing requests.
Someone from our leadership team will review your materials. If you’re approved, you’ll receive an email saying you’re moving on to the next step of the hiring process.
You’ll complete an assessment and a short one-way video interview. This will help us get to know you better as a candidate!
Our leadership team will personally review your assessment and one-way interview. From there, we invite select candidates in for a full interview, which is currently being done over Zoom.
You’ll complete a mock assignment and talk to someone who’s currently in the role. The mock assignment will give us a chance to see your skills in action, and the ‘Day in the Life’ chat will give you a chance to ask any questions you have about the role and company culture.
We’ll reach out to your references. As a final step, we’ll reach out to the references that you provided us early on in the process. After this, we’ll let you know whether you’re hired!
Do any colleges recommend working at Nexus Marketing post-graduation?
Our goal is to make Nexus Marketing an incredible place to work for inspired individuals. We work closely with some of the top universities in our area to connect with ambitious individuals who’d be great additions to our team.
As part of our relationships with these colleges, we are currently:
Preferred Employers for the University of Georgia’s Grady College of Journalism
Support a culture and environment where high performers feel challenged, are empowered, and want to work. We strive to create an atmosphere where people feel inspired to pursue growth and directly influence their peers to do the same.
Indecision is the only wrong decision. If you’ve got a reasonable shot at making the right call, take action. Nexus thrives on generating timely, meaningful results for clients and partners. As you get into the groove of your role, you’ll be able to make quick decisions that leave a positive impression on your peers and external stakeholders.
Demonstrate best-in-class responsiveness with quick, proactive, and thoughtful responses to clients, partners, prospects, and team members. Your team members and external stakeholders will depend on timely responses. When it comes to communicating quickly and effectively, no one does it better than the Nexus Marketing team!
Give back to your community and the causes you care about. As a company, we want to support the causes you care about. That’s why we encourage you to support your local community through giving programs like matching gifts, volunteer grants, and fundraising sponsorships.
Stay open to new ideas and advocate for them, but commit 100% once a decision is made. Sometimes you have to adapt based on clients’ or partners’ preferences. Always keep an open mind to their suggestions and come up with innovative solutions when necessary.
Treat clients, partners, prospects, and team members fairly and exceed their expectations. Nexus Marketing relies on effective and collaborative relationships between clients, partners, prospects, and peers. You’ll need to do your part to keep the ball rolling on projects and go above and beyond when needed.
The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company. Working at Nexus means constantly pursuing growth through additional training opportunities to increase the impact of your work, drive the business forward, and feel more confident in your abilities.
What is the company culture like?
We want team members to love where they work, which is why we aim to create an inclusive and welcoming environment. Team members regularly host culture and social events covered by the company both in and out of the office.
From company-wide dinners to Braves games, our culture events are a great way for team members to get to know each other and explore the city!
During office hours, we have team and company meetings to help everyone collaborate on the most important tasks for their roles, work through challenges, and build professional camaraderie. We’re also located in the Inman Park neighborhood of Atlanta, so you might catch team members strolling along the beltline for a quick break or grabbing lunch together at Ponce City Market.
How does new hire training work?
Over the years, we’ve built a very robust training process with thorough reference materials, so you’ll know exactly what you’re doing by the time you’re introduced to partners or clients.
When you come in for your first day of work, we’ll kick things off with an orientation meeting and dive straight into your onboarding process, which lasts around a month. The first few weeks are jam-packed with training sessions and courses, led by your manager and other team members across the business. We strongly recommend asking any questions you have because, chances are, we’ve all had the same ones at some point!
We also strongly believe that the best way to learn is by doing. That’s why we’ll get you started on your first assignments within your first day or so. Don’t worry, though! You’ll receive plenty of feedback from your manager to put you on the right track. You’ll also be paired with a new hire mentor, who will guide you through the transition into your new role for your first six months at the business.
One final note: we believe that training and forming relationships are best done in person. So, while we traditionally follow a hybrid work model, your onboarding process will be heavily hosted in person.
Will there be ongoing training opportunities available?
Beyond initial training, we also have a company training philosophy that we implement to help push team members toward ongoing professional growth. Beyond our weekly team meetings, here are some of the core ongoing training opportunities we offer:
Scaling Up Book Club: This is our company book club which aims to teach team members to become business-minded by learning the best ways to grow and optimize a business. Everyone reads the assigned chapter, then comes together to discuss the most important takeaways and how it applies to our company. Everyone is welcome to join!
Manager Tools:Manager Tools is a podcast that focuses on giving career advice and helping managers become more effective in their roles. Everyone listens to the same episode. Then, we come together as a company to discuss everyone’s perspectives and how we can apply the advice to our own careers, either as managers or direct reports.
SEO Training Tuesday: Once a month, the entire Nexus Marketing team comes together to discuss the latest trends in SEO best practices. The meeting facilitator sends out an article for everyone to read. Then, everyone comes together to brainstorm how we currently use the advice in our work and how we can more intentionally leverage it in the future.
Ad Hoc Training Courses: Each employee is allotted a training budget to spend on training materials like books, classes, and online courses directly related to their role. The company also helps cover the costs of professional certification for long-term employees.
Food For Thoughts: Individual team members set up these meetings to share particular skills or projects that their peers might find interesting or useful. Past topics have included site audits, content development, client upsells, image creation, and many more.
Does Nexus offer remote work?
Our goal is to create an office environment where people want to come in and get to know their coworkers while still having the flexibility to do what works best for their needs. That’s why we follow a hybrid work model.
Each week, different teams have a set day in the office. Then, everyone has one additional required day of their choosing. However, team members are welcome to come in as often as they’d like!
Note that newly hired employees are required to come into the office every day for their first three weeks before shifting to this model. The goal is to help them build relationships with one another, get to know other employees from across the business, and get them up and running in their new roles!
What do employees have to say about the company?
If you think you’d like to work at Nexus, hear more about the different roles we offer from our employees:
As the CPC manager, I lead the team in maintaining relationships with our current partners, growing our partnership network, and supporting client engagements with marketing activities.
Much of our day-to-day work involves communicating with partners about content ideas and publication schedules. This involves sending lots of emails, keeping an eye on calendars, and tracking the progress of projects. Working with partners also involves creative thinking to pitch article topics that align partner interest and contributor expertise. CPCs also apply their SEO knowledge to provide partners with quarterly website recommendations. Once a quarter, we meet with partners to share updates, discuss their content strategy, and plan new articles.
To grow Nexus’ network of over 120 organizations in the mission-driven sector, CPCs spend time:
Researching and reaching out to potential partners
Running and moderating educational panels with industry thought leaders
Creating pitch presentations with SEO insights
Meeting with organizations to share why they’d enjoy being Nexus partners
One benefit of the CPC role is the variety – you’ll tackle different activities in creative ways, from assessing a client’s SEO strategy to building a webinar marketing plan and running an event email campaign. There are lots of opportunities to take on different projects and grow new skills.
This role requires a mixture of independent work and representing Nexus to outside organizations. If you consider yourself to be organized, detail-oriented, and a great communicator, you’ll likely enjoy this role.
Outside of the role itself, I really like the company culture at Nexus.
We are a young, engaged, and detail-oriented group that enjoys working with each other and participating in optional company activities outside of work hours.
There are also many opportunities for collaboration with other teams and personal growth.
Clare Beth McConnell, Account Manager
Every day as an Account Manager looks different, but the heart of my role is building lasting client relationships and delivering marketing strategies that drive results. I manage relationships with more than 25 organizations across the mission-driven space, including SaaS companies, consulting firms, fundraising services, and more. With each client, I develop a tailored strategy to strengthen their visibility by creating content calendars that maximize organic and AI performance.
My month has a natural rhythm: the beginning is all about revisiting strategies, the middle fills up with client meetings to review progress and surface new opportunities, and the end is devoted to follow-ups and conversations about how we can expand and accelerate our impact together. I love diving into the wide variety of products and services shaping the mission-driven sector and keeping up with multiple fast-moving priorities.
This role is deeply collaborative, and I often think of myself as an extension of each client’s internal team. Communicating goals and results to client stakeholders (often including senior executives) is just as important as ensuring the strategies and deliverables themselves are strong.
This job is a great fit if you value:
Relationships: building trust and rapport with a diverse client base
Strategy: seeing the big picture while mapping out long-term success
Communication: translating data and results into clear, compelling insights
Collaboration: working closely with teammates to deliver strong outcomes
Variety: thriving in a role where no two days are the same
Connie Zhang, Copywriter
Every day, I help mission-driven businesses connect with their customers and boost their online presence through compelling, authoritative content. As a copywriter at Nexus, I write engaging content that boosts our clients’ visibility on search engines and in generative AI searches.
At any given time, I’m assigned to seven to ten different clients. I love the opportunity to learn about a wide range of topics—our clients’ services range from nonprofit fundraising consulting to donor management software and beyond.
In my day-to-day, I research and outline pieces of content, write, edit my coworkers’ work, brainstorm graphic design ideas, and manage content on the backend of clients’ websites. I’m also responsible for communicating with clients (mostly via email, but occasionally via Zoom) to ensure that the content I write for them fits their unique brand voice.
At Nexus, I feel like I’m always learning something new and encountering new challenges that keep my job interesting!
Here are a few other reasons I love my job:
I get to use my expertise (creative writing) in a very practical and unique way to help social good-centered companies grow.
Nexus provides plenty of opportunities for you to get to know your coworkers and participate in the company’s fun internal culture, from trivia nights to cook-offs.
When I have new ideas for strengthening our internal processes, I know I can voice them and see them come to fruition.
Nexus offers me lots of opportunities to take on new responsibilities, whether it’s leading team-wide meetings or mentoring new team members.
If you love constantly learning, listening to music while writing, and enjoy seeing all the pieces of a final project come together, a copywriting role at Nexus may be just the thing for you!
Hear from even more Nexus Marketing team members in this quick video!
How is performance management handled?
At Nexus Marketing, we believe that ongoing performance management is a powerful driver of our team members’ success.
We understand that performance management can be nerve-wracking, especially for new employees! However, it’s important to track individual contributors’ performance while also making sure they have plenty of opportunities for growth.
To reduce the anxiety surrounding performance management, we make sure there’s consistent open communication about each individual’s performance.
Weekly
On a weekly basis, you’ll meet one-on-one with your manager to chat about what’s going well, any challenges you’re facing, and what to be thinking about for your future at the company.
During these meetings, your manager will provide positive and constructive feedback. This way, you can make adjustments based on their recommendations, and nothing comes as a surprise when you have your official performance review!
Biannually
Twice a year, there’s a more formalized process where directs undergo an official performance review with their managers and other members of the leadership team.
There are a few stages of an official performance review, including:
An individual’s self-evaluation: You’ll be asked to complete a survey where you evaluate your performance over the past performance period, provide insight into your peers’ performance, and share feedback about how the company can support your professional development.
The performance review meeting: The team member, manager, and another member of leadership sit down to discuss what was shared in the self-evaluation and the manager’s evaluation of the direct. This meeting is typically broken into a combination of wins, improvement opportunities for the next performance period, and other relevant items.
That’s all there is to it! What’s more, we believe that hard work shouldn’t go unnoticed, which is why compensation changes go into effect for high-performing team members each year.
What opportunities are there for promotions & career advancement?
We aim to reward team members who excel in their roles and want to take on more responsibility. Depending on your role, promotions and role changes can look a little different from one another.
Here are some examples of how role changes have worked across the business in the past.
David Myers, Service Development Manager
David develops and deploys the innovative marketing services that drive client growth, from AI-driven optimization to strategic brand development.
Since joining in 2018, David has been on a fast track from expert copywriter to dynamic leader. His hands-on experience in content creation gives him a unique, ground-level perspective on what truly resonates with audiences.
In his leadership role, David translates client goals into powerful, full-funnel marketing campaigns. He oversees a multidisciplinary team to deliver:
Memorable brand strategies and visual design.
Integrated campaigns featuring custom video, webinar production, and list-building.
Robust, custom-built dashboards for more accurate and insightful reporting.
A dedicated mentor, David is passionate about guiding his team to reach new heights, ensuring we’re always pushing the boundaries of what’s possible for our clients.
Aliah Reyes, Client Solutions Executive for Associations
Aliah’s journey at Nexus is a testament to rapid growth. Joining us in 2023 as a Sales Admin, her proactive approach and problem-solving skills quickly made an impact, leading to her promotion to Client Solutions Executive for Associations in 2025.
In this role, Aliah has immersed herself in the association industry, forging genuine connections with professionals at every level. This position empowers her to amplify her impact across the agency by meeting new people, uncovering their core challenges, and architecting solutions that help their organizations thrive.
Her role is the perfect intersection of her passions:
Forging Connections: Building authentic relationships with industry professionals to grow a powerful network.
Strategic Vision: Seeing the big picture and charting a clear path to success for our partners.
Collaborative Power: Championing a true team effort to build our network and deliver innovative solutions.
May Paler, Account Management Admin
May joined the team in 2021, stepping into a role that quickly became central to how our operations run. As the only Account Management Admin, May plays a key part in ensuring that client work is scheduled smoothly, deadlines are met, and our copywriters have balanced workloads. It’s a bit like putting together a puzzle – making sure everything fits perfectly, even when unexpected changes arise.
Over time, the role has grown far beyond its original scope. May has taken on major responsibilities that keep the company moving forward, including:
Project Scheduling & Coordination: Managing and organizing work across teams to ensure that clients consistently receive the quality and timeliness they expect.
Company Reporting: Developing and improving key reports that give leadership and clients a clear picture of performance and progress.
Process Improvement: Creating and refining systems that make our operations more efficient and scalable.
Working remotely from the Philippines, May highlights how international collaboration strengthens the company. Remote work gives her the flexibility to balance family life while staying fully focused on creating value, while also proving that distance can actually bring people closer when supported by the right systems and mindset.
Today, May continues to expand the impact of the Account Management Admin role. Growth has come through increasing responsibility, deeper involvement in company operations, and opportunities to shape processes that improve efficiency and create long-term value. Looking ahead, May is focused on building even better systems to support the company’s success and ensure clients always receive exceptional service.
Ready to join the team?
If life at Nexus sounds like a great fit for you, we’d love to have you join us.
https://nexusmarketing.com/wp-content/uploads/2022/01/Working-at-Nexus_Feature.jpg5001335Erin T.https://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngErin T.2022-01-19 18:18:432026-01-28 17:10:08The Ultimate Guide to Working at Nexus Marketing
One thing we’ve heard from our partners is that they often get solicitations for collaborations from other businesses and don’t have time to sort through them.
We’d like to help you sort through these requests and prioritize the important ones.
When you get these inbound requests, send them directly to us and we’ll deal with them.
We’ll elevate the ones who are worth connecting with and help save you time!
Wondering how you opt-in to cross-marketing solicitation advising?
Simply start forwarding solicitations to your CPC with the following message in the body of your email: cross-marketing solicitation advising requested
Within 3 business days your CPC team member will reach back out to you with their insight and recommendation.
Have questions? Reach out to your CPC and they will be happy clarify!
https://nexusmarketing.com/wp-content/uploads/2021/09/New-Image-3.png4001000Rafi Norberghttps://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngRafi Norberg2021-10-27 19:56:322024-06-06 15:30:57Cross-Marketing Solicitation Advising for Partners
New educational blog posts written for partners with clear authorship by clients
Commonly referred to on the web as a “guest post” or “guest contributor”
Helps partners by growing their library of educational content with a new perspective from a client who is an expert on the topic
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter
Unbranded New Content
Unbranded new content is an article written for a partner by a client without specific authorship
Helps partners by growing their library of educational content on a topic they didn’t have to write themselves without any specific promotion of a client’s brand
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These articles are anywhere between 1000 – 1800 words in length depending on the partner, client, and subject matter
Branded Content Refresh
The client will significantly improve and expand an existing article on a partner’s site that is outdated
These existing articles may have originally been written by the client multiple years ago
The client will expand the article with new sections, add or update images, and increase the depth of existing sections
Helps partner by improving the quality of existing articles on their website which improves their overall website quality
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article
Unbranded Content Refresh
The client will significantly improve and expand an existing article on a partner’s site that is outdated
These existing articles were not originally written by the client
The client will expand the article with new sections, add or update with new images, and increase the depth of existing sections
Helps partner by improving the quality of existing articles on their website which improves their overall website quality without being promotional
Includes references to other informational web content on the partner’s website, client’s website, and broader industry so that readers can learn more about the topic
These refreshes will include anywhere between 1000 – 1800 words of new or improved copy depending on the original article
Benefits of Different Types of Partner Content
Expands the number of possible collaboration opportunities between partners and clients
Allows for more balance between new content creation vs. improving existing content and brand promotion vs. pure education
Increases diversity in backlink types within the content for clients and partners
Enables clients to revise outdated content on partner websites and allows partners to improve the content of their website free of charge
Partner content should perform better overall in search which is beneficial for both the partner and the client
How do we use content types?
For Partners
When the Content Publishing Coordinator [CPC] you work with sends over the proposed quarterly content calendar, they’ll include the type of content next to each of the suggested topics
If the proposed content type isn’t a good fit, let the CPC know and they’ll revise with your feedback incorporated
All content types are sent over via the same publishing methods and follow the same publishing schedule
If you have any questions, ask your CPC and they’ll be able to provide support
For Clients
When the Account Manager [AM] you work with sends over upcoming partner placements, they’ll include the type of content next to each of the suggested topics
If the proposed content type isn’t a good fit, let your AM know and they’ll work with the CPC team to revise the opportunity
All content types are sent over via the same publishing methods and follow the same schedule
If you have any questions, ask your AM and they’ll be able to provide support
https://nexusmarketing.com/wp-content/uploads/2021/10/partner-Blog-Content-types-image.gif8002000Rafi Norberghttps://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngRafi Norberg2021-10-25 13:18:312024-08-02 15:03:54Partner Blog Content Types
Looking for research on nonprofits? On fundraising? Or on any other number of topics related to the mission-driven sphere? Here at Nexus Marketing, we know how hard it can be to find relevant information for that next project. We wanted to make it easier for our clients, partners, and other members of the mission-driven space to be connected to much-needed information. So the Mission-Driven Sector Research Library was born.
Below, find trustworthy resources on the following topics:
Updated annually, Double the Donation’s webpage offers data addressing the impact of matching gifts, matching gift promotion, and employee participation. This resource will be most lucrative for those looking for matching gift research.
Also updated annually, this Double the Donation webpage includes information on online and mobile donations, as well as marketing and email. They also provide their own list of recommended resources for fundraising statistics. Turn to this resource when looking for general fundraising statistics.
Fundly’s resource provides data points in areas such as general crowdfunding statistics, the growth of crowdfunding, how crowdfunding’s impact varies depending on the geographic region, and more. Use this resource when looking for data on crowdfunding as a fundraising tactic.
GrantStation’s 2022 State of Grantseeking Survey highlights recent developments in funding to allow organizations to become more strategic in their grant seeking. This resource helps organizations review their grant-seeking efforts, report on performance, and plan for the future.
OneCause’s 2021 report takes the information learned from surveying 1,026 social donors on topics related to motivation to give, interest in returning to in-person events, engagement tactics, and donor retention. Find relevant stats to your work such as, what percent of donors find the opportunities through advertisements, what factors donors find the most important in a run/walk/ride fundraising event, and what percent of donors plan to engage in-person post-pandemic. Turn to this 32-page report when looking for the opinions of donors on giving in 2021.
OneCause’s 2022 report reveals the findings of surveying over 1,000 social donors, capturing their evolving expectations, generosity motivators, giving patterns, and future intentions. Find relevant stats to your work such as current social donor trends, how the social giving experience has evolved since 2018, what donors of all ages find most important to the giving experience, best practices to grow ease, trust, and engagement to unlock generosity, and what makes social donors want to give again. Turn to this 45-page report for insight into donor expectations and patterns of generosity in 2022.
In this brand new report OneCause looks back at the nonprofit experience in 2021 with data from 1,954 nonprofit professionals taken in the fall of 2021. Find sections on successes and challenges in 2021, post-pandemic engagement, and technology. Turn to this report for insight on effective strategies for 2022 based on what was seen in 2021.
This 2020 report was based on the surveys of 1,997 nonprofit professionals and features insights on the Nonprofit experience in 2020. This resource will be helpful for those searching for information on the impact of the pandemic on nonprofit professionals in 2020.
Looking specifically at fundraising event or peer-to-peer campaign donors, this report report features chapters such as: “Social Donors: Who They Are,” “Retaining Social Donors,” and “Converting Social Donors.” Check out this report when looking for information of fundraising events and peer-to-peer fundraising.
Donation pages are an essential part of any nonprofit’s digital presence. In this report learn about the techniques put in place by 200+ nonprofits and what that means for nonprofits as a sector. This report will prove helpful for those looking for donation page-specific research.
Based on an examination of 630 organizations across 9 countries NextAfter’s report addresses online fundraising today. Use this report for insight on fundraising communication topics.
Salesforce.org and NextAfter’s “The Nonprofit Recurring Giving Benchmark Study”
Always wondered how others in the industry acquire and cultivate recurring donors? This report uses the experiences of 115 organizations to explore effective tactics for accomplishing just that. Those looking for information on recurring donor cultivation and acquisitionwill be interested in this report.
This free ebook written by Ephraim Gopin explores why employees of nonprofits either give or don’t give to their own organization. This resource includes chapters such as, “Giving Starts at the Top,” “The Case for Oh Hell No,” and “Inviting Employees to Increase Mission Impact.” The “Key Findings” chapter will be particularly beneficial for those looking for data on employee and board giving.
For 10 years Achieve’s research team tracked how millennials interacted with the causes they cared about. This report provides suggestions for how nonprofits can effectively interact with millennials as well as data and graphs on millennials’ giving and participation habits. Turn to this resource when looking for data on millennial giving.
With data-backed insights, this report addresses many facets of nonprofit leadership including leadership styles, strategic planning, leadership development, and more. This report will be most useful to those searching for insight into the internal workings of nonprofits.
Get truly up-to-date info on the state of fundraising. This resource provides insight such as average donation amounts, donor retention rates based on giving amount, first-time donor retention rate, and more. Those looking for current statistics on nonprofit fundraising will find this resource helpful.
Looking for data on giving days in a particular sector, the power of giving days, the impact of repeated giving days, or the results of seasonal giving days? GiveGab may have just what you are looking for! Having tracked data on Giving Days since 2015, GiveGab’s report is the perfect place for those looking to discuss the impact of a Giving Day on fundraising.
This report features information on recent trends related to online fundraising and communication. This report will be useful for those looking for data divided by sector, as well as those looking for research related to nonprofit communications.
This resource features sections such as “a deep dive into nonprofit financial health,” “growth and challenges,” “revenue, funding, and grants,” “technology needs, IT and cloud solutions,” “security and risk management,” and “good news on the horizon.” Each section includes data and helpful statistics. As a comprehensive look at nonprofit financials, this resource could be helpful for anyone looking to speak to the state of nonprofits in 2021.
This report aims to look at all the changing facets of philanthropy over the past year. The report’s contributors speak to the forces impacting philanthropy right now, globalization’s relationship to philanthropy, and more. If what you are looking for is not mentioned directly in this report, it may lead you to the research that does! This report will be most useful for those looking for information on the relationship between philanthropy and our society.
With a section dedicated to “Volunteering and COVID-19” this resource provides helpful data on the current state of volunteering. Check out this twenty-page report when looking for recent data on volunteering and how it has shifted over the years.
Nonprofits currently are the 3rd largest employer in the US. This report provides data on the employment practices of nonprofits including an examination of the COVID-19 pandemic’s impact on the nonprofit sector. Turn to this report for recent information on nonprofit employment.
Based on responses from 3000+ nonprofit leaders, this report provides information on the financial health of nonprofits. This resource will be relevant for those looking for general information on the state of nonprofits.
We all know that retention is a hot topic right now, but what is currently going on in the nonprofit world? In this report find data on talent retention metrics, turnover trends, and more. Take a look at this report when looking for information on retention in the nonprofit sector.
Featuring data from as recently as 2018, this resource compiles information on fundraising, international giving, email fundraising, recurring giving, mobile giving, tribute gifts, matching gifts, P2P fundraising, crowdfunding, #GivingTuesday, giving’s relationship to gender and generations, and more from various sources. This resource will be helpful for those looking for data ranging across all facets of nonprofit fundraising.
This resource provides various percentages related to the current state of volunteering in the United States. Looking for data on volunteers? Check out this resource.
This 2019 report features sections written by experts such as Taylor Shanklin (Pursuant), Marc A. Pitman (Concord Leadership Group), and Barbara O’Reilly (Windmill Consulting) with topics like: “the misalignment of social fundraising data sources and donor relations,” “stagnant donor retention rates and national giving levels,” and “state of public trust and the nonprofit starvation cycle.” This resource will be best for those looking for research to back up conversations on fundraiser career development, language to use in donor conversation, the state of US nonprofits in the past few years, and nonprofit professional practice.
For less than $10 access research on association global success in recent years designed for CEOs and chief global officers. Use this report when looking for information related to association growth.
This report from Blackbaud uses their data from their Charitable Giving Report to examine best practices for K-12 fundraising. Turn to this report for information on the current status of K-12 fundraising.
This August 2020 report addresses the upheaval faced by the education system in the early months of the pandemic including discussion of “The Long View,” the current trends of the time, and a look at the future. This report will be useful for those looking for information on the pandemic’s early impact on education.
This resource addresses topics such as “Young People’s Views on the High School Experience” and “The SEL Effect in American High School.” Check out this report when looking for the impact of education styles on learning outcomes.
This 60-page report uses research to address topics such as, informed practices, current challenges for educators, and instructional technology. Featuring data on educator satisfaction with edtech, on which skills educators prioritize when teaching, and on what event convinces educators to change their current teaching practices this report will be most useful for those looking for current research on the state of education from the perspective of educators.
The report examines the characteristics of the individuals who contacted the National Runaway Safeline (NRS) in calendar year 2020, the channels through which these individuals connected with NRS, the problems identified that warranted crisis intervention, the services that NRS provided, and how connections with NRS differed before and during the COVID-19 pandemic. The data in this report provides critical information about the needs of youth who are homeless or at risk of becoming homeless, and how NRS can best meet the needs of youth in crisis and those who care about them. This resource will be useful to anyone looking to better understand the issues surrounding runaway, homeless, and at-risk youth.
Using research from their Voluntary Support of Education survey CASE examines college and university giving in research years. Those looking for information on giving practices related specifically to higher education will find this resource helpful.
This 2021/2022 research features sections such as, “Small Business Sector Statistics,” “Small Business & Finance Statistics,” “Small Business & Technology Statistics,” this resource will be helpful to those searching for recent data associated with small businesses.
This resource includes charts and infographics related to COVID-19’s impact on the sector including a breakdown by geography and sector, as well as over time. It is updated regularly. Check out this resource when looking for info on the current state of small businesses.
In this comprehensive report, UNESDOC addresses topics such as “museum activities in times of crisis” and “public measures in support of museums”. Includes key findings such as how much revenue dropped for museums since 2019, the number of museums around the world, etc. Take the time to peruse this resource when looking for information on the current state of museums.
This review is the only one of it’s kind in the industry. It offers CSR practitioners with an overview of platforms from around the world that support employee giving, volunteering, and grant programs. It provides insight into technology procurement, implementation, and adoption. This resource will be most helpful for CSR practitioners exploring platforms that pertain to employee giving, volunteering, and grants as well as managers responsible for corporate community investments.
Want data on what design choices make a website successful? Check out this 2019 report to learn what draws web goers in. Use this resource for when you need data directly related to effective website design.
We all know smartphone usage is a major part of daily life for the majority of Americans. But, have you ever wondered specifically the role of mobile devices in American society? Pew’s research provides insight on who owns smartphones, as well as smartphone dependency. Insight from this resource can be useful for anyone discussing the role of mobile presences.
It is hard to imagine American life without an abundant use of technology. But how do Americans actually feel about the technology, the companies behind the popular platforms, or the various social media platforms? The Verge’s research provides clear numbers on all of these topics. This resource will be most helpful for those looking at the role of technology, tech companies, or social media in American society.
This annual report is comprised of research based on 486 camps that operated during the summer of 2020 and speaks particularly to the health and safety measures put in place and the success of these measures. Use this resource when looking for information on the pandemic’s impact on summer camps.
Submit a Resource for the Library
Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library.
https://nexusmarketing.com/wp-content/uploads/2021/09/Collaboration_ResearchLibrary.gif8002000Rafi Norberghttps://nexusmarketing.com/wp-content/uploads/2026/03/NX-Logo.pngRafi Norberg2021-09-27 21:03:592024-08-02 15:04:02Mission-Driven Business Research Library
NXUnite Custom Panels
/in Uncategorized/by Rafi NorbergTake center stage and host an epic panel on NXUnite!
With custom panels, you have the freedom to bring your vision to life. Whether you have a specific topic or a dream team of panelists in mind, get ready to seize the spotlight and create your ideal panel:
What’s in it for you?
Steps to Establishing Custom Panels:
I wanted to connect you with [NXUnite contact] at Nexus Marketing Agency who coordinates the NXUnite panels. I’m speaking on a panel in [month] and would love for you to join me in this session.
Topic:
Date and Time:
[NXUnite contact] can follow up with more information but thought there might be an opportunity for you here.
[NXUnite contact] – I’ll let you take it from here.
Interested in joining the excitement and hosting a panel on NXUnite? Let us know.
Panel Results
/in Uncategorized/by Rafi NorbergThe Nexus Content Review Process
/in How We Work/by David MyersBefore publishing new onsite content or submitting offsite content for publication, many Nexus clients prefer to provide a quick review. Your copywriter will then incorporate your edits, follow up on any questions as needed, and move the content forward to start generating SEO power for your website.
What does the content review process look like? What kinds of edits are the most helpful for our team to refine our understanding of your company’s voice? We’ve rounded up everything you need to know about content review:
What to Expect From Us
We primarily use Google Docs to create and share new content rather than Microsoft Word. Since Docs are saved in the cloud, they’re much easier for us to share and update. They also allow us to clearly see the edit history of a document.
If Google Docs are new for your team, please don’t hesitate to ask your account manager or copywriter any questions — we’ll be happy to help!
When new content is ready for your review, your Nexus copywriter will provide you with a link to a Google Doc that contains the content. If we’re sharing a draft of an onsite article or activity, we will also share a link to a preview of an unpublished draft on your website in most cases.
We’ll also provide you with a timeframe or “Review By” date for each new piece of content that requires your review. This helps ensure that we can keep a steady pace of content production and meet any deadlines set by our external publishing partners.
Extremely delayed content review can ultimately harm the productivity and ROI of your Nexus engagement. In some cases of extreme delays, we may give you the heads-up that we’ll move forward with the content in question by a specific date.
That said, we also understand that you’re busy with a variety of responsibilities. If you ever expect that you’ll be unable to review content by the requested date or have any questions, just let us know — we can make adjustments as necessary.
The Content Review Hub
For most engagements, we’ll share content for your review in your “Content Review Hub,” which is housed in your engagement’s “Master Account Spreadsheet.” We recommend creating a bookmark for this spreadsheet, but please reach out to your account manager or copywriter if you’re ever unable to find it.
The Content Review Hub looks like this:
How the Content Review Hub Works
How “Review By” Timeframes Work
We’ll ask that new content added to your Review Hub be reviewed by the Friday of the following week. For instance, if a new offsite post is ready for review on a Wednesday, we’ll ask that you finish reviewing it by Friday of the following week.
This timeframe ensures that you’ll always have a feasible turnaround period to review content both before and after receiving our weekly update/reminder email. This will also give you the flexibility to better incorporate content review into your normal schedule, and it ensures that we’re not sharing content in a difficult-to-manage manner.
We encourage you to visit the Review Hub at any point during the week when you’re able to set aside time for reviewing content (not just after receiving our weekly reminder email).
Please let us know if you ever expect that you’ll be unable to meet a deadline so that we can make adjustments.
Alternative Review Processes
In some cases, we’ll opt to use a content review process different from the one outlined above:
Your Nexus account manager will work with you during the onboarding process to determine the content review process that will work best for your engagement. For existing Nexus clients, we can also make adjustments over time if you strongly prefer one process over another — just let us know so that your account manager can discuss it with you soon.
What’s Most Helpful for Us
Feedback on content is most helpful for Nexus copywriters when it’s specific, actionable, and gives us a clearer idea of your preferences that we can carry forward into new content. For instance, rather than highlighting a sentence and asking that it be rewritten, leave a brief comment explaining why it’s not hitting the mark or effectively representing your voice.
For more straightforward diction or stylistic changes, direct line edits in the Google Doc will be most helpful.
We also ask that clients avoid heavily reworking links in content, especially in offsite articles (since the primary goal of these activities is to build authority to specific pages on your website using particular types of anchor text). In onsite content, we have greater flexibility with linking. However, if you strongly prefer that something about a link be changed, please let us know so that we can adjust our strategy as needed.
In onsite content, we use heading tags, image alt text, links, and keyword mentions to signal its relevance to Google. In general, please avoid heavily reworking these technical elements and mentions of relevant keywords. This will ensure the content can perform according to the keyword optimization strategy developed by your copywriter for that article.
If you have bigger-picture feedback on a piece of content or have trouble describing your desired changes, please let us know so that we can discuss and offer potential solutions.
What’s Most Helpful for You?
Our goal is for the content review process to be a collaborative one that helps us effectively capture your brand voice while delivering SEO results. Please don’t hesitate to get in touch with your account manager and/or copywriter if you:
We’ll be happy to answer your questions and chat about your strategy — just let us know!
Google Analytics 4: Information and Next Steps for Nexus Clients
/in Client & Industry Resources/by Kendall LakeWhat’s Happening
Google has announced that Google Analytics 4 is completely replacing Universal Analytics. Universal Analytics properties (Google Analytics 3) will stop collecting data on July 1, 2023.
If your account manager sent you this resource, this means you’re likely on Universal Analytics (GA3), but if you need to confirm, this Google resource can help you determine which one you’re operating on.
Google Analytics 4 is a big change for how/which metrics are being tracked, the way data is collected, and the interface of the tool. While any big switch like this will involve hiccups, this move is an exciting evolution for the world of web analytics. It enables code-free event tracking, helps fill gaps caused by privacy compliance, and more.
For more information about the differences between Google Analytics 4 and the current Universal Analytics, here are a few helpful resources:
Nexus is here to support the success of your SEO strategy over time, which relies on trustworthy data. So, while we can’t make this migration on your behalf, we’ve put together some resources on what this change means and what next steps are needed.
What Does This Change Mean For My Website Today?
When
While end of life for Google Analytics 3 / Universal Analytics is still far away, starting to track data in a Google Analytics 4 property as soon as possible will be imperative to minimizing gaps in year over year data.
Because Universal Analytics will stop collecting new data on July 1, 2023, you should set up Google Analytics 4 by July 1, 2022 in order to have the fullest data possible.
Who
You may be able to complete these next steps yourself if you have experience setting up GA or working in the back end of your website.
However, you may need support from your web development resource in order to complete the changes outlined in the next section. To make this request simple, we’ve created an email template you can access below that covers what is needed.
What
1) Start Tracking in a Google Analytics 4 Property
You’ll need to use the Google Analytics 4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. There are no changes to your Universal Analytics property, and it will continue to collect data until July 2023.
The setup wizard should make the basic setup a very quick/low-effort task.
Resources
2) Configure Conversions in Google Analytics 4
In Universal Analytics, “goal completions” are how the Nexus team (and likely yourself and other members of your team!) understand the value of marketing efforts that pass through your website. Today, goals on your site may include things like contact us form submissions, demo requests, or webinar signups, and they may be configured either as destination or event goals.
In Google Analytics 4, these are more simply called “conversions,” and they’re measured with an event-based data model, which typically enables a more straightforward, code-free setup process compared to UA.
Option 1 (Simplest)
Use the UA → GA4 Goals Migration Tool to quickly recreate goals from your connected Universal Analytics property as conversions in Google Analytics.
Destination and Event Goals (the most common for Nexus engagements) are eligible for migration using this tool.
Option 2 (Backup)
In some cases, or if you have trouble with the tool, you may need to recreate corresponding versions of your goals manually as conversions in Google Analytics 4. If needed, you can use the following resources.
In some cases, you may need to set up a custom event.
Additional Resources
3) Grant Access to Nexus
Finally, please grant edit-level access to analytics@nexusmarketing.com and notify your account manager when this has been completed.
What Will This Change Mean Later?
Between now and July 2023, your account manager will transition reporting on traffic and conversions for your account to Google Analytics 4. But for now, reporting will remain consistent and we’ll continue to rely on information from Universal Analytics.
How Nexus Can Help
Where Can Nexus Support Your Team?
Where Will Nexus Need Additional Support?
Additional Resources
Template to Send to Web Resource
[Contact Name],
As you may know, Google is replacing Universal Analytics with the new Google Analytics 4 tool.
The full replacement won’t happen until next summer, but in order to minimize any gaps in data collection, we’d like to complete the setup one year before Universal Analytics is discontinued. But we need your help in order to make sure transition can occur as seamlessly as possible.
Could you please complete the following by July 1st, 2022?
The team at Nexus Marketing (who we work with for SEO) put together this resource with a few more details and considerations for this, which may be helpful. Let me know if you have any questions about what is needed.
Best,
[Your name]
Off-site Content FAQs
/in How We Work/by jenny.russOn what timeline can I expect partner posts to go live?
Our clients often want to know when they can expect pieces to go live on partners’ websites. Typically, posts go live within a month of being sent to a publisher.
When a Content Publishing Coordinator (CPC) sends off a piece, it is standard practice to ask for a specific publication date from our partners. In the event that a partner does not provide a specific publication date, the CPC follows up via email every two weeks.
If after 90 days the partner has still not provided a target publication date, the CPC will pull the piece, so it can be repurposed for another partner. Our biggest priority is making sure client content goes live.
How does Nexus find partners that are a good fit?
One of our biggest priorities as a team is to make sure that clients are satisfied with the off-site placements we secure for their content. Nexus has purposefully developed a diverse partnership network that ideally includes industry-appropriate connections, and the CPC team is consistently leveraging current partner relationships to expand the partnership network.
Ultimately, link building is beneficial for building online authority and other SEO outcomes even when partners may be a little outside of a client’s ideal target audience. However, we do have processes in place to target industry-specific placements for clients who may have a more niche offering. This outreach includes:
What should I expect from partner posts?
Here are elements to expect in partner posts:
High-quality, long-form content is more valuable for partners. The two biggest benefits of partner posts are link building and thought leadership development.
How are topics for partner posts determined?
Topics for partner posts are brainstormed with guidance from the Account Manager and Copywriter based on the expertise of the client. These titles are then aligned with relevant publishing partners so as to show off the client’s industry thought leadership and also fit with their blog’s specific audience needs.
For these external blog posts, we are less focused on keywords than getting the client a diverse backlinking profile to build authority to their website in the eyes of Google.
When we are selecting and pitching titles, we are mindful of what linking priorities have been set by client and their Account Managers, but the topics don’t need to match exactly in order to build links naturally.
Why have I received a partner post for my blog?
Some of our publishing partners work with us on the condition that they are also able to contribute content to our clients in return. By accepting content on your blog you expand the number of partners you can publish with in turn (note: some of our most high-value partners require reciprocation). If you have questions or concerns about guest posts on your blog, please let your account team or content publishing coordinator know so that we can ensure we’re making good matches between our partners and our clients.
I’ve been asked to review a partner post for my blog, what is needed of me?
Your copywriting team will be uploading the partner blog post once it is approved by you, so all you need to do is give your approval to have it published on your blog. If you’d like, you are welcome to read through it and provide feedback, but this is not considered necessary as the blog post has already been reviewed by a Nexus team member.
We ask that you approve these pieces in a timely manner, as this is what we require of our partners when we send them your content. Ideally, blog posts will be published within 2 weeks. By our policy, we want no piece to remain in this liminal state longer than 90 days.
The Ultimate Guide to Working at Nexus Marketing
/in How We Work/by Erin T.Nexus Marketing’s Atlanta-based team is growing!
Our team is made up of talented writers, personable account managers, and incredible content publishing coordinators. Together, we create unique content that helps mission-driven businesses connect with nonprofits in need of effective software and services that amplify their work.
We’re always looking to expand our team with headstrong individuals who want to push the nonprofit sector forward. If you’re curious about what it’s like to be part of our team, learn more about life at Nexus Marketing by exploring these topics:
As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running and learn through the job. If you’re thinking about joining the team, we want to make sure that you’re a good fit for the role and will be happy working here.
What is Nexus Marketing?
Nexus Marketing is the only online marketing agency that works specifically with mission-driven businesses that offer tools and services that power social good to create a better world.
We work with companies to create unique, engaging content and turn their websites into revenue-generating assets. Our core services include content creation, search engine optimization, and lead generation. Check out some of our case studies to see our work in action.
What’s more, our team is made of passionate storytellers, savvy marketers, and analytics nerds. We’re always looking for innovative ways to improve our clients’ success and grow our team with talented individuals.
What does the hiring process look like?
Our goal is to find inspired individuals and hire great fits for the team. That’s why joining the Nexus Marketing team requires a few different steps. Here’s what to expect:
Do any colleges recommend working at Nexus Marketing post-graduation?
Our goal is to make Nexus Marketing an incredible place to work for inspired individuals. We work closely with some of the top universities in our area to connect with ambitious individuals who’d be great additions to our team.
As part of our relationships with these colleges, we are currently:
What are Nexus Marketing’s core values?
What is the company culture like?
We want team members to love where they work, which is why we aim to create an inclusive and welcoming environment. Team members regularly host culture and social events covered by the company both in and out of the office.
From company-wide dinners to Braves games, our culture events are a great way for team members to get to know each other and explore the city!
During office hours, we have team and company meetings to help everyone collaborate on the most important tasks for their roles, work through challenges, and build professional camaraderie. We’re also located in the Inman Park neighborhood of Atlanta, so you might catch team members strolling along the beltline for a quick break or grabbing lunch together at Ponce City Market.
How does new hire training work?
Over the years, we’ve built a very robust training process with thorough reference materials, so you’ll know exactly what you’re doing by the time you’re introduced to partners or clients.
When you come in for your first day of work, we’ll kick things off with an orientation meeting and dive straight into your onboarding process, which lasts around a month. The first few weeks are jam-packed with training sessions and courses, led by your manager and other team members across the business. We strongly recommend asking any questions you have because, chances are, we’ve all had the same ones at some point!
We also strongly believe that the best way to learn is by doing. That’s why we’ll get you started on your first assignments within your first day or so. Don’t worry, though! You’ll receive plenty of feedback from your manager to put you on the right track. You’ll also be paired with a new hire mentor, who will guide you through the transition into your new role for your first six months at the business.
One final note: we believe that training and forming relationships are best done in person. So, while we traditionally follow a hybrid work model, your onboarding process will be heavily hosted in person.
Will there be ongoing training opportunities available?
Beyond initial training, we also have a company training philosophy that we implement to help push team members toward ongoing professional growth. Beyond our weekly team meetings, here are some of the core ongoing training opportunities we offer:
Does Nexus offer remote work?
Our goal is to create an office environment where people want to come in and get to know their coworkers while still having the flexibility to do what works best for their needs. That’s why we follow a hybrid work model.
Each week, different teams have a set day in the office. Then, everyone has one additional required day of their choosing. However, team members are welcome to come in as often as they’d like!
Note that newly hired employees are required to come into the office every day for their first three weeks before shifting to this model. The goal is to help them build relationships with one another, get to know other employees from across the business, and get them up and running in their new roles!
What do employees have to say about the company?
If you think you’d like to work at Nexus, hear more about the different roles we offer from our employees:
Merryn McKeough, Content Publishing Coordination Manager
As the CPC manager, I lead the team in maintaining relationships with our current partners, growing our partnership network, and supporting client engagements with marketing activities.
Much of our day-to-day work involves communicating with partners about content ideas and publication schedules. This involves sending lots of emails, keeping an eye on calendars, and tracking the progress of projects. Working with partners also involves creative thinking to pitch article topics that align partner interest and contributor expertise. CPCs also apply their SEO knowledge to provide partners with quarterly website recommendations. Once a quarter, we meet with partners to share updates, discuss their content strategy, and plan new articles.
To grow Nexus’ network of over 120 organizations in the mission-driven sector, CPCs spend time:
One benefit of the CPC role is the variety – you’ll tackle different activities in creative ways, from assessing a client’s SEO strategy to building a webinar marketing plan and running an event email campaign. There are lots of opportunities to take on different projects and grow new skills.
This role requires a mixture of independent work and representing Nexus to outside organizations. If you consider yourself to be organized, detail-oriented, and a great communicator, you’ll likely enjoy this role.
Outside of the role itself, I really like the company culture at Nexus.
There are also many opportunities for collaboration with other teams and personal growth.
Every day as an Account Manager looks different, but the heart of my role is building lasting client relationships and delivering marketing strategies that drive results. I manage relationships with more than 25 organizations across the mission-driven space, including SaaS companies, consulting firms, fundraising services, and more. With each client, I develop a tailored strategy to strengthen their visibility by creating content calendars that maximize organic and AI performance.
My month has a natural rhythm: the beginning is all about revisiting strategies, the middle fills up with client meetings to review progress and surface new opportunities, and the end is devoted to follow-ups and conversations about how we can expand and accelerate our impact together. I love diving into the wide variety of products and services shaping the mission-driven sector and keeping up with multiple fast-moving priorities.
This role is deeply collaborative, and I often think of myself as an extension of each client’s internal team. Communicating goals and results to client stakeholders (often including senior executives) is just as important as ensuring the strategies and deliverables themselves are strong.
This job is a great fit if you value:
Every day, I help mission-driven businesses connect with their customers and boost their online presence through compelling, authoritative content. As a copywriter at Nexus, I write engaging content that boosts our clients’ visibility on search engines and in generative AI searches.
At any given time, I’m assigned to seven to ten different clients. I love the opportunity to learn about a wide range of topics—our clients’ services range from nonprofit fundraising consulting to donor management software and beyond.
In my day-to-day, I research and outline pieces of content, write, edit my coworkers’ work, brainstorm graphic design ideas, and manage content on the backend of clients’ websites. I’m also responsible for communicating with clients (mostly via email, but occasionally via Zoom) to ensure that the content I write for them fits their unique brand voice.
Here are a few other reasons I love my job:
If you love constantly learning, listening to music while writing, and enjoy seeing all the pieces of a final project come together, a copywriting role at Nexus may be just the thing for you!
Hear from even more Nexus Marketing team members in this quick video!
How is performance management handled?
At Nexus Marketing, we believe that ongoing performance management is a powerful driver of our team members’ success.
We understand that performance management can be nerve-wracking, especially for new employees! However, it’s important to track individual contributors’ performance while also making sure they have plenty of opportunities for growth.
To reduce the anxiety surrounding performance management, we make sure there’s consistent open communication about each individual’s performance.
Weekly
On a weekly basis, you’ll meet one-on-one with your manager to chat about what’s going well, any challenges you’re facing, and what to be thinking about for your future at the company.
During these meetings, your manager will provide positive and constructive feedback. This way, you can make adjustments based on their recommendations, and nothing comes as a surprise when you have your official performance review!
Biannually
Twice a year, there’s a more formalized process where directs undergo an official performance review with their managers and other members of the leadership team.
There are a few stages of an official performance review, including:
That’s all there is to it! What’s more, we believe that hard work shouldn’t go unnoticed, which is why compensation changes go into effect for high-performing team members each year.
What opportunities are there for promotions & career advancement?
We aim to reward team members who excel in their roles and want to take on more responsibility. Depending on your role, promotions and role changes can look a little different from one another.
Here are some examples of how role changes have worked across the business in the past.
David develops and deploys the innovative marketing services that drive client growth, from AI-driven optimization to strategic brand development.
Since joining in 2018, David has been on a fast track from expert copywriter to dynamic leader. His hands-on experience in content creation gives him a unique, ground-level perspective on what truly resonates with audiences.
In his leadership role, David translates client goals into powerful, full-funnel marketing campaigns. He oversees a multidisciplinary team to deliver:
A dedicated mentor, David is passionate about guiding his team to reach new heights, ensuring we’re always pushing the boundaries of what’s possible for our clients.
Aliah Reyes, Client Solutions Executive for Associations
Aliah’s journey at Nexus is a testament to rapid growth. Joining us in 2023 as a Sales Admin, her proactive approach and problem-solving skills quickly made an impact, leading to her promotion to Client Solutions Executive for Associations in 2025.
In this role, Aliah has immersed herself in the association industry, forging genuine connections with professionals at every level. This position empowers her to amplify her impact across the agency by meeting new people, uncovering their core challenges, and architecting solutions that help their organizations thrive.
Her role is the perfect intersection of her passions:
May Paler, Account Management Admin
Ready to join the team?
If life at Nexus sounds like a great fit for you, we’d love to have you join us.
Cross-Marketing Solicitation Advising for Partners
/in Uncategorized/by Rafi NorbergOne thing we’ve heard from our partners is that they often get solicitations for collaborations from other businesses and don’t have time to sort through them.
We’d like to help you sort through these requests and prioritize the important ones.
When you get these inbound requests, send them directly to us and we’ll deal with them.
We’ll elevate the ones who are worth connecting with and help save you time!
Wondering how you opt-in to cross-marketing solicitation advising?
Simply start forwarding solicitations to your CPC with the following message in the body of your email: cross-marketing solicitation advising requested
Within 3 business days your CPC team member will reach back out to you with their insight and recommendation.
Have questions? Reach out to your CPC and they will be happy clarify!
Partner Blog Content Types
/in How We Work/by Rafi NorbergTypes of Partner Content
Branded New Content
Unbranded New Content
Branded Content Refresh
Unbranded Content Refresh
Benefits of Different Types of Partner Content
How do we use content types?
For Partners
For Clients
Mission-Driven Business Research Library
/in Client & Industry Resources/by Rafi NorbergLooking for research on nonprofits? On fundraising? Or on any other number of topics related to the mission-driven sphere? Here at Nexus Marketing, we know how hard it can be to find relevant information for that next project. We wanted to make it easier for our clients, partners, and other members of the mission-driven space to be connected to much-needed information. So the Mission-Driven Sector Research Library was born.
Below, find trustworthy resources on the following topics:
Research on Fundraising and Nonprofits
Double the Donation’s “Corporate Giving and Matching Gift Statistics”
Updated annually, Double the Donation’s webpage offers data addressing the impact of matching gifts, matching gift promotion, and employee participation. This resource will be most lucrative for those looking for matching gift research.
Double the Donation’s “Nonprofit Fundraising Statistics”
Also updated annually, this Double the Donation webpage includes information on online and mobile donations, as well as marketing and email. They also provide their own list of recommended resources for fundraising statistics. Turn to this resource when looking for general fundraising statistics.
Fundly’s “Crowdfunding Statistics [Updated for 2020!]”
Fundly’s resource provides data points in areas such as general crowdfunding statistics, the growth of crowdfunding, how crowdfunding’s impact varies depending on the geographic region, and more. Use this resource when looking for data on crowdfunding as a fundraising tactic.
GrantStation’s “2022 The Annual State of Grantseeking Report”
GrantStation’s 2022 State of Grantseeking Survey highlights recent developments in funding to allow organizations to become more strategic in their grant seeking. This resource helps organizations review their grant-seeking efforts, report on performance, and plan for the future.
OneCause’s “The 2021 Giving Experience Study”
OneCause’s 2021 report takes the information learned from surveying 1,026 social donors on topics related to motivation to give, interest in returning to in-person events, engagement tactics, and donor retention. Find relevant stats to your work such as, what percent of donors find the opportunities through advertisements, what factors donors find the most important in a run/walk/ride fundraising event, and what percent of donors plan to engage in-person post-pandemic. Turn to this 32-page report when looking for the opinions of donors on giving in 2021.
OneCause’s “The 2022 Giving Experience Study”
OneCause’s 2022 report reveals the findings of surveying over 1,000 social donors, capturing their evolving expectations, generosity motivators, giving patterns, and future intentions. Find relevant stats to your work such as current social donor trends, how the social giving experience has evolved since 2018, what donors of all ages find most important to the giving experience, best practices to grow ease, trust, and engagement to unlock generosity, and what makes social donors want to give again. Turn to this 45-page report for insight into donor expectations and patterns of generosity in 2022.
OneCause’s “The Fundraising Outlook: 2021 Insights & Planning for Post-Pandemic Engagement”
In this brand new report OneCause looks back at the nonprofit experience in 2021 with data from 1,954 nonprofit professionals taken in the fall of 2021. Find sections on successes and challenges in 2021, post-pandemic engagement, and technology. Turn to this report for insight on effective strategies for 2022 based on what was seen in 2021.
OneCause’s “Fundraising Through a Pandemic: Virtual Pivot Insights & 2021 Outlook”
This 2020 report was based on the surveys of 1,997 nonprofit professionals and features insights on the Nonprofit experience in 2020. This resource will be helpful for those searching for information on the impact of the pandemic on nonprofit professionals in 2020.
OneCause’s “Social Donor Study: Understanding Motivators & Giving Behaviors”
Looking specifically at fundraising event or peer-to-peer campaign donors, this report report features chapters such as: “Social Donors: Who They Are,” “Retaining Social Donors,” and “Converting Social Donors.” Check out this report when looking for information of fundraising events and peer-to-peer fundraising.
RaiseDonors and NextAfter’s “The State of Nonprofit Donation Pages”
Donation pages are an essential part of any nonprofit’s digital presence. In this report learn about the techniques put in place by 200+ nonprofits and what that means for nonprofits as a sector. This report will prove helpful for those looking for donation page-specific research.
Salesforce.org and NextAfter’s “The Global Online Fundraising Scorecard”
Based on an examination of 630 organizations across 9 countries NextAfter’s report addresses online fundraising today. Use this report for insight on fundraising communication topics.
Salesforce.org and NextAfter’s “The Nonprofit Recurring Giving Benchmark Study”
Always wondered how others in the industry acquire and cultivate recurring donors? This report uses the experiences of 115 organizations to explore effective tactics for accomplishing just that. Those looking for information on recurring donor cultivation and acquisition will be interested in this report.
1832 Communications’ “Employee Giving: Does charity begin in the office?”
This free ebook written by Ephraim Gopin explores why employees of nonprofits either give or don’t give to their own organization. This resource includes chapters such as, “Giving Starts at the Top,” “The Case for Oh Hell No,” and “Inviting Employees to Increase Mission Impact.” The “Key Findings” chapter will be particularly beneficial for those looking for data on employee and board giving.
Achieve’s “the Millennial Impact Report: Final Report: Understanding How Millennials Engage with Causes and Social Issues”
For 10 years Achieve’s research team tracked how millennials interacted with the causes they cared about. This report provides suggestions for how nonprofits can effectively interact with millennials as well as data and graphs on millennials’ giving and participation habits. Turn to this resource when looking for data on millennial giving.
Concord Leadership Group’s “The Nonprofit Leadership Report: The Wake Up Call”
With data-backed insights, this report addresses many facets of nonprofit leadership including leadership styles, strategic planning, leadership development, and more. This report will be most useful to those searching for insight into the internal workings of nonprofits.
Fundraising Report Card’s “Live Benchmarks: Fundraising Metric Reports”
Get truly up-to-date info on the state of fundraising. This resource provides insight such as average donation amounts, donor retention rates based on giving amount, first-time donor retention rate, and more. Those looking for current statistics on nonprofit fundraising will find this resource helpful.
GiveGab Insider’s “Giving Day Data Report 2020”
Looking for data on giving days in a particular sector, the power of giving days, the impact of repeated giving days, or the results of seasonal giving days? GiveGab may have just what you are looking for! Having tracked data on Giving Days since 2015, GiveGab’s report is the perfect place for those looking to discuss the impact of a Giving Day on fundraising.
Blackbaud’s “Luminate Online Benchmark Report 2022”
This report features information on recent trends related to online fundraising and communication. This report will be useful for those looking for data divided by sector, as well as those looking for research related to nonprofit communications.
CommunityBrands’ “2021 Nonprofit Financial Health Study”
This resource features sections such as “a deep dive into nonprofit financial health,” “growth and challenges,” “revenue, funding, and grants,” “technology needs, IT and cloud solutions,” “security and risk management,” and “good news on the horizon.” Each section includes data and helpful statistics. As a comprehensive look at nonprofit financials, this resource could be helpful for anyone looking to speak to the state of nonprofits in 2021.
Dorothy A. Johnson Center’s “11 Trends in Philanthropy for 2021”
This report aims to look at all the changing facets of philanthropy over the past year. The report’s contributors speak to the forces impacting philanthropy right now, globalization’s relationship to philanthropy, and more. If what you are looking for is not mentioned directly in this report, it may lead you to the research that does! This report will be most useful for those looking for information on the relationship between philanthropy and our society.
Fidelity Charitable’s “The Role of Volunteering in Philanthropy”
With a section dedicated to “Volunteering and COVID-19” this resource provides helpful data on the current state of volunteering. Check out this twenty-page report when looking for recent data on volunteering and how it has shifted over the years.
Johns Hopkins Center for Civil Society Studies’ “2020 Nonprofit Employment Report”
Nonprofits currently are the 3rd largest employer in the US. This report provides data on the employment practices of nonprofits including an examination of the COVID-19 pandemic’s impact on the nonprofit sector. Turn to this report for recent information on nonprofit employment.
Nonprofit Finance Fund’s “State of the Nonprofit Sector Survey 2018”
Based on responses from 3000+ nonprofit leaders, this report provides information on the financial health of nonprofits. This resource will be relevant for those looking for general information on the state of nonprofits.
NonprofitHR’s “2021 Nonprofit Talent Retention Practices Survey”
We all know that retention is a hot topic right now, but what is currently going on in the nonprofit world? In this report find data on talent retention metrics, turnover trends, and more. Take a look at this report when looking for information on retention in the nonprofit sector.
Nonprofit Tech for Good’s “82 Fundraising and Social Media Stats for Nonprofits”
Featuring data from as recently as 2018, this resource compiles information on fundraising, international giving, email fundraising, recurring giving, mobile giving, tribute gifts, matching gifts, P2P fundraising, crowdfunding, #GivingTuesday, giving’s relationship to gender and generations, and more from various sources. This resource will be helpful for those looking for data ranging across all facets of nonprofit fundraising.
NPSource’s “Volunteering Statistics and Trends for Nonprofits”
This resource provides various percentages related to the current state of volunteering in the United States. Looking for data on volunteers? Check out this resource.
Rogare’s “United States of America: Critical Fundraising Report #3”
This 2019 report features sections written by experts such as Taylor Shanklin (Pursuant), Marc A. Pitman (Concord Leadership Group), and Barbara O’Reilly (Windmill Consulting) with topics like: “the misalignment of social fundraising data sources and donor relations,” “stagnant donor retention rates and national giving levels,” and “state of public trust and the nonprofit starvation cycle.” This resource will be best for those looking for research to back up conversations on fundraiser career development, language to use in donor conversation, the state of US nonprofits in the past few years, and nonprofit professional practice.
Research on Associations
ASAE’s “Association Global Maturity: Critical Actions for Successful International Growth”
For less than $10 access research on association global success in recent years designed for CEOs and chief global officers. Use this report when looking for information related to association growth.
Research on K-12 Education and Youth Welfare
Blackbaud’s “Using 2020 Data to Transform Your K-12 School’s Strategy”
This report from Blackbaud uses their data from their Charitable Giving Report to examine best practices for K-12 fundraising. Turn to this report for information on the current status of K-12 fundraising.
Blackbaud’s “The State of the K-12 Education Subsector”
This August 2020 report addresses the upheaval faced by the education system in the early months of the pandemic including discussion of “The Long View,” the current trends of the time, and a look at the future. This report will be useful for those looking for information on the pandemic’s early impact on education.
CASEL’s “Respected: Perspectives of Youth on High School & Social and Emotional Learning”
This resource addresses topics such as “Young People’s Views on the High School Experience” and “The SEL Effect in American High School.” Check out this report when looking for the impact of education styles on learning outcomes.
EdSurge’s “Education in the Face of Unprecedented Times”
This 60-page report uses research to address topics such as, informed practices, current challenges for educators, and instructional technology. Featuring data on educator satisfaction with edtech, on which skills educators prioritize when teaching, and on what event convinces educators to change their current teaching practices this report will be most useful for those looking for current research on the state of education from the perspective of educators.
National Runaway Safeline “2020 Crisis Services & Prevention Report”
The report examines the characteristics of the individuals who contacted the National Runaway Safeline (NRS) in calendar year 2020, the channels through which these individuals connected with NRS, the problems identified that warranted crisis intervention, the services that NRS provided, and how connections with NRS differed before and during the COVID-19 pandemic. The data in this report provides critical information about the needs of youth who are homeless or at risk of becoming homeless, and how NRS can best meet the needs of youth in crisis and those who care about them. This resource will be useful to anyone looking to better understand the issues surrounding runaway, homeless, and at-risk youth.
Research on Higher Education
CASE’s “Voluntary Support of Education Key Findings, 2019-2021”
Using research from their Voluntary Support of Education survey CASE examines college and university giving in research years. Those looking for information on giving practices related specifically to higher education will find this resource helpful.
Research on Small Businesses
FinancesOnline’s “63 Crucial Small Business Statistics for 2021/2022: Data Analysis and Projections”
This 2021/2022 research features sections such as, “Small Business Sector Statistics,” “Small Business & Finance Statistics,” “Small Business & Technology Statistics,” this resource will be helpful to those searching for recent data associated with small businesses.
US Census Bureau’s “Small Business Pulse Survey”
This resource includes charts and infographics related to COVID-19’s impact on the sector including a breakdown by geography and sector, as well as over time. It is updated regularly. Check out this resource when looking for info on the current state of small businesses.
Research on Museums
UNESDOC’s “Museums Around the World: In the Face of COVID-19”
In this comprehensive report, UNESDOC addresses topics such as “museum activities in times of crisis” and “public measures in support of museums”. Includes key findings such as how much revenue dropped for museums since 2019, the number of museums around the world, etc. Take the time to peruse this resource when looking for information on the current state of museums.
Research on Technology Usage
The RW Institute’s “Corporate Volunteering, Giving and Grants Technology Review: 2021 Edition”
This review is the only one of it’s kind in the industry. It offers CSR practitioners with an overview of platforms from around the world that support employee giving, volunteering, and grant programs. It provides insight into technology procurement, implementation, and adoption. This resource will be most helpful for CSR practitioners exploring platforms that pertain to employee giving, volunteering, and grants as well as managers responsible for corporate community investments.
IMPACT’s “14 Case Study-Fueled Statistics & Web Design Trends of 2019”
Want data on what design choices make a website successful? Check out this 2019 report to learn what draws web goers in. Use this resource for when you need data directly related to effective website design.
Pew Research Center’s “Mobile Fact Sheet”
We all know smartphone usage is a major part of daily life for the majority of Americans. But, have you ever wondered specifically the role of mobile devices in American society? Pew’s research provides insight on who owns smartphones, as well as smartphone dependency. Insight from this resource can be useful for anyone discussing the role of mobile presences.
The Verge’s “Tech Survey 2020”
It is hard to imagine American life without an abundant use of technology. But how do Americans actually feel about the technology, the companies behind the popular platforms, or the various social media platforms? The Verge’s research provides clear numbers on all of these topics. This resource will be most helpful for those looking at the role of technology, tech companies, or social media in American society.
Research on Camps
American Camp Association’s “CampCounts 2020 Report”
This annual report is comprised of research based on 486 camps that operated during the summer of 2020 and speaks particularly to the health and safety measures put in place and the success of these measures. Use this resource when looking for information on the pandemic’s impact on summer camps.
Submit a Resource for the Library
Have original research you would like to have hosted in the Research Library? Fill out this survey to submit a proposed addition to the library.